Jean-Marc Noël is the founder and CEO of Trusted Shops SE, the leading trust brand in European e-commerce.

Today, over 30,000 companies use Trusted Shops to build and maintain customer trust. Millions of online shoppers are guided by the Trusted Shops seal of approval, read and write customer reviews and protect their purchases with the Trusted Shops money-back guarantee. Trusted Shops now has over 360 employees and is active in twelve European countries. Jean-Marc Noël is the founder and has been Managing Director of Trusted Shops GmbH, the leading trust brand in European e-commerce, since 1999.

A graduate of the École Centrale in France, Jean-Marc Noël initially worked for Companie Bancaire (now BNP Paribas) in Paris and Cologne from 1989-1994. He then worked as an independent management consultant for two years before becoming Managing Partner of a management consultancy in 1995. In 1999, he founded Trusted Shops GmbH, initially as an associated company of the Gerling Group.

He is a member of the D21 initiative (Network for the Digital Society). He has also written numerous publications and given international lectures on the subject of security and trust in e-commerce.

In 2000, the business magazine "Die Wirtschaftswoche" named him one of the 100 most influential managers in the new economy in Germany.