Accessory Design is the intersection of three disciplines: it is the perfect fusion of the immediate relevance of fashion with the artistic poetry of jewelry design and the functional precision of industrial design. Accessory Design combines craftsmanship and cutting-edge technologies with creativity and social skills. It is not just about dealing with formal or functional aspects, but equally about a sense of responsibility for people, nature and society.

For the architects of tomorrow's digital business world: Digitalization is unstoppable and will change business models, work processes and the way we live together at least as much as the invention of printing with moveable types. The program provides the academic and professional edge that will provide our students with distinct competitive advantages for the business of tomorrow. It  is aimed at enabling its graduates to design, evaluate, optimize and implement IT solutions for global, internet-based business processes with the most relevant future topics: International, Innovation Management, Sustainability and Globalization.

The international interdependence of the economy - keyword 'globalisation' - affects all the companies today. Therefore, the need for specialists and managers increases, who have a good economic knowledge and are able to build and maintain international business relations in various languages and in an interculturally competent manner. We perfectly prepare you for your working life in this global environment. Our professors are always at the students' disposal when it comes to counselling. Additionally, we offer a mentoring program with our graduates to facilitate your career start.

The seven-semester program offers a degree in business administration with a specialisation in International Marketing. Students study four semesters general business administration courses (e.g., Finance, Accounting, IT, Economics, Law, Statistics, Ethics) and two semesters specialised marketing courses (e.g. Sustainability Marketing, Digital Marketing, Marketing Communications). The study program is supplemented by a one semester job-specific internship in the field of marketing.

International students who come from abroad to do their Bachelor’s degree in Business Administration/International Marketing at Pforzheim University usually complete all seven semesters in Pforzheim. This gives them the advantage to immerse themselves in the German culture and learn the language – they are then perfectly prepared for jobs in Germany after graduation.

However, students can also spend some time abroad during their studies. This implies that the marketing specialisation is done partly or fully abroad instead of in Pforzheim.

Two options exist:

1. Students spend one semester (fourth semester) abroad at one partner university or even two semesters abroad (fourth and fifth semester) at two different partner universities on two different continents. There are currently over 20 partner universities available worldwide, including: Örebro University, Sweden; Sheffield Hallam University, GB; Corvinus University, Hungary; Yonsei University, Korea; Hong Kong University; American University Kairo, Egypt; Insper, Sao Paulo, Brasil.
2. Students spend one year (fourth and fifth semester) abroad at a partner university and acquire a double degree, i.e. the Pforzheim Bachelor’s degree in combination with the foreign degree of the respective partner university. The following 11 partner universities are available for the double degree: University of Wyoming, USA; TEC de Monterrey, Mexico; ESAN University, Peru; NUI Galway, Ireland; IESEG, Paris, France; ESC Clermont, France; University of Ljubljana, Slovenia; IQS Universitat, Barcelona, Spain; ISCTE, Lisbon, Portugal; UGM, Yogyakarta, Indonesia; Yuan Ze University, Taiwan.

Design the digital business world of tomorrow! Digital business and digital transformation are on everyone's lips. Think of successful companies like Apple, Amazon, Facebook, Google, Netflix, Samsung or Soundcloud. What they all have in common is that they recognized the opportunities of digitization early on and implemented them with the help of innovative business ideas and state-of-the-art information systems. Companies are therefore desperately looking for women and men who can assess the potential of new digital technologies and enable them to open up new business areas and improve existing business processes with the help of information systems: business data processing specialist!

Regardless of the company's business branch, size, or structure, a company has, almost every activity within itself is largely guided or determined by legal requirements or provisions. Businesses are facing more and more legal implications in their daily operations. Therefore, the demand for business-oriented lawyers, legal-oriented staff and even for commercial lawyers is really high nowadays. Our business law program does not only offer you legal and business knowledge with its international and interdisciplinary dimensions. On the contrary, it gives you the opportunity to develop yourself as a person in many ways, to become a person, that is able to tackle and solve problems alone and in a team.

Empirical researchers approach topics around the psychology of humans, markets and media. As a market researcher you find answers to intriguing questions by consulting various sources of information, analyzing the received data and displaying the insights in an easily-comprehensive way. Within the last 30 years the number of people working at German market research institutes quintupled. They give advice on which products and services should be developed and which of the marketing and advertising strategies are most promising. Pforzheim is the only University that offers a specialized study program for Business Administration/Market Research and Consumer Psychology in Germany.

It is impossible to manage a company without having its finances under control. In accounting and finance, you will gain a deep insight into all areas of a company and support entrepreneurial activities. In the program, you will deal with questions such as: How can you plan, measure, assess, and control what happens in a company? Which instruments do you use to advise management on the development of new business areas and markets? How can you secure and optimize a company's financial requirements in the short and long term?

The master’s program in Controlling, Finance and Accounting addresses competencies and methods used in management accounting and accounting divisions of national and international companies. Furthermore, classical and modern financial theories like Portfolio Management, Financial Engineering and Behavioral Finance are going to be taught. With its focus on theoretical and practical knowledge as well as solving problems as a team, the program provides deep insights into the application of the most important procedures and enhances the soft skills of the participants. The focus of the program is on the strong interlocking of theory and application orientation in the advanced modules as well as in research papers and case studies.

The master’s program in Corporate Communication Management addresses communication of and within an organization and its management. With its focus on communication and leadership, the program combines a social sciences and a business administration perspective. The focus of the program is on the strong interlocking of theory and application orientation in the basic and advanced modules as well as in trainings, research and transfer courses. The program conveys theoretical and application-oriented knowledge, analytical skills, as well as communication competencies and capabilities. Its aim is to provide a holistic qualification for communicative and managerial tasks.