Prof. Dr. Yasmin Merz

Prof. Dr.

Yasmin Merz

Contact

Room

W2.4.03

Phone

(07231) 28-6203

Mail

yasmin.merz(at)hs-pforzheim(dot)de

Display Advertising ,  E-Commerce ,  E-Mail Marketing ,  Media Management

2017 - Dr. rer. pol., Business Administration
Karlsruher Institut für Technologie
Germany


2004 - Diplom (Universitaet), Social Sciences
Universität Mannheim
Germany


2016 - 2018 - Hexal AG -

Digital Manager


2014 - 2015 - coliquio GmbH -

Director Strategy and Client Solutions


2014 - 2017 - Karlsruhe Institut für Technologie -


2010 - 2014 - Burda Style Group -

Senior Brand Manager BUNTE


2007 - 2010 - Bauer Media Group -

Anzeigenleiterin InTouch


2006 - 2007 - Motor Presse Stuttgart -

Referentin der Geschäftsleitung


2005 - 2006 - Bauer Media Group -

Management Trainee


Marketing Communication and Advertising ,  Market Research and Consumer Psychology

Dissertation

MERZ, Y. (2017). Print versus Online? Kannibalisierungs- und Synergieeffekte durch Onlineauftritte von Publikums- zeitschriften und Tageszeitungen., Karlsruhe, Germany.


Contribution to Series of Ext. Research Institute

BAUER, H., NEUMANN, M., & HOFFMANN, Y. (2003). Internationale Kundensegmentierung im elektronischen Handel Eine interkulturelle Untersuchung., Mannheim, Germany.


Leader of a project in cooperation with a company; the project length is typically not less than one semester but could be limited to one semester

2018

Company Project with HEXAL

Germany