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Prof. Dr. Thomas Cleff

Prof. Dr.

Thomas Cleff

Quantitative Betriebswirtschaftlehre mit Statistik und Operations Research

Contact

Room

W2.4.21

Colloquium

Terminvereinbarung außerhalb der Vorlesungszeit: bitte per Mail an Herrn Cleff

Phone

(07231) 28-6322

Mail

thomas.cleff(at)hs-pforzheim(dot)de

In 2000 Thomas Cleff was appointed Professor of Quantitative Methods for Business and Economics at Pforzheim University. He holds degrees in Economics and Management Science from Pantheon-Sorbonne University (France) and the University of Wuppertal (Germany), and earned his doctoral degree at the University of Wuppertal (Germany). He was a senior researcher at the Centre for European Economic Research (ZEW) in Mannheim from 1997 to 2000. Since joining Pforzheim University, Thomas Cleff has fulfilled various roles: he spearheaded the development of an international double-degree programme, was named Vice Dean in 2012 and was appointed Dean of the Business School in 2014. He is an expert in international accreditation and partnership programmes between institutions of higher education. In 2013 he became a board member of the Network of International Business and Economic Schools (NIBES), and in 2014 joined the advisory board of the Education Quality Accreditation Agency (EQUAA), a South American association.Since 2016 he is member of the AACSB Initial Accreditation Committee (IAC-z) and board member of the AACSB European Affinity Group. He served as peer in many AACSB Peer Review Teams. On several occasions he has served as a visiting professor at universities outside of Germany. His main research interests are international marketing research, white-collar crime, brand research, innovation research and industry studies. Part of his research is carried out at ZEW, where he is a research associate.

 

Thomas Cleff analyses corporate competition on international markets for goods and services. He designs empirical studies to identify success factors in brand and innovation management, especially which strategies are best suited for specific market conditions. He also studies white-collar crime and the motives of its perpetrators.
In the area of innovation research, Thomas Cleff works together with ZEW Mannheim on a number of projects studying lead market analysis. Lead markets are considered as nuclei of global innovations that can displace innovations coming from other local markets. Identifying such “global dominating”
markets is of signal importance for companies: a number of studies show that the lead market approach can positively influence the success of a company’s own innovations. Recent studies have shown that the success of first and second mover strategies also depend on the lead market qualities of first-mover markets. His future research will take into account under which conditions lead markets are unable to benefit from lead market advantages on their home market.
Another key factor for the success of a company is brand management. In recent years the concept of brand experience has received much attention in marketing research and practice. In this connection, the main questions are how brand experience can be measured and how it influences customer satisfaction, customer loyalty and brand value. A number of empirical studies have found very different factorial structures of a brand experience scale. As a result, estimations of its influence on market value vary greatly. His future research will seek to operationalise brand experience and  market value for different industries and product fields and demonstrate their correlations.
White-collar crimes represent an incalculably high risk to the success of companies. But the motives and personality traits of white-collar criminals have yet to be adequately studied. Cleff et al. (2013) have been able to identify typical perpetrator profiles by studying court files and by carrying out qualitative-psychological interviews with white-collar criminals. From this work, they have been able to identify consequences for preventing and fighting white-collar crime. Future research will focus on the interplay between organisational structures and certain perpetrator types.


Industry Studies ,  Innovation Research ,  Quantitative Marketing Research ,  White-Collar Crime ,  Brand Research

1996 - Dr. rer. oec., Business Administration
Bergische Universität Wuppertal
Germany


1993 - Diplom (Universitaet), Business Administration
Bergische Universität Wuppertal
Germany


1990 - Licence es Sciences Economique
Panthéon–Sorbonne (Paris 1)
France


since 2000 - Pforzheim - Germany

Professor of Quantitative Methods for Business and Economics


1992 - 1995 - Universität Wuppertal - Germany

Assistant


2006

First winner of the “Teaching Excellence Award” of the Pforzheim Business School


Quantitative Methods ,  Market Research and Consumer Psychology

Journal article

CLEFF, T., WALTER, N., & XIE, J. (2018). The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions. IUP Journal of Brand Management, 15 (1), 7-24.

KNÖLL, M., CLEFF, T., NEUHEUSER, K., & RUDOLPH-CLEFF, A. (2017). A tool to predict perceived urban stress in open public spaces. Environment and Planning B: Urban Analytics and City Science, pp. forthcoming.

CLEFF, T., & RENNINGS, K. (2016). Are there first mover advantages for producers of energy-efficientappliances? The case of refrigerators. Utilities Policy, 42, 42-50. doi:http://dx.doi.org/10.1016/j.jup.2016.03.004.

BRAUN, K., CLEFF, T., & WALTER, N. (2015). Rich, lavish and trendy – is lesbian consumers’ fashion shopping behaviour similar to gay’s? . Journal of Fashion Marketing and Management: An International Journal, 19 (4), 445-466. doi:http://dx.doi.org/10.1108/JFMM-10-2014-0073.

CLEFF, T., GRIMPE, C., & RAMMER, C. (2015). Identifying Lead Markets in the European Automotive Industry: An Indicator-based Approach. Industry and Innovation, 20 (6), 496-522 . doi:http://dx.doi.org/10.1080/13662716.2015.1080047.

CLEFF, T., LIN, I., & WALTER, N. (2014). Can you feel it? The effect of brand experience on brand equity. IUP Journal of Brand Management, XI (2), 7-27.

CLEFF, T., CHU, G., & WALTER, N. (2013). Brand experience‘s influence on customer satisfaction and loyalty: a mirage in marketing research?. International Journal of Management. Research and Business Strategy, 2 (1), 130-144.

CLEFF, T., NADERER, G., & VOLKERT, J. (2013). Motives behind white-collar crime. Results of a quantitative and qualitative study in Germany,. Society and Business Review, 8 (2), 145-159.

CLEFF, T., & RENNINGS, K. (2012). Are there any first-mover advantages for pioneering firms?: Lead market orientated business strategies for environmental innovation.. European Journal of Innovation Management, 15 (4), 491-513.

CLEFF, T., SPÚLVEDA, C., & WALTER, N. (2011). How Global are Global Brands? An Empirical Brand Awareness and Image Analysis. Journal of Euromarketing, 20 (1), 63-84.

NADERER, G., CLEFF, T., & VOLKERT, J. (2011). Motive der Wirtschaftskriminalität, Ergebnisse einer quantitativen und qualitativen Studie. Monatsschrift fur Kriminologie und Strafrechtsreform, 94. Jg. (1), 4-16.

CLEFF, T., & WÜST, K. (2010). Algorithm for an Efficient Material Requirements Planning of Consumable Supplies Results of an Empirical Analysis of German Supply Data. Jordan Journal of Business Administration, 6 (4), 581-598.

CLEFF, T., BUYER, D., & FRANK, D. (2010). Von Präferenzen zu Marktanteilen – Bestandsaufnahme zum Einsatz von Conjoint-Analysen zur Absatzprognose in der Marktforschungspraxis. Planung und Analyse (4), 45-49.

CLEFF, T., GRIMPE, C., & RAMMER, C. (2009). Demand-oriented Innovation Strategy in the European Energy Production Sector. International Journal of Energy Sector Management, 3 (2), 108-130.

CLEFF, T., GRIMPE, C., & RAMMER, C. (2008). Die Rolle des Kunden bei Innovationen in der europäischen Automobilindustrie. Ergebnisse einer industrieökonomischen Analyse.. ZfAW, 11. Jg. (3), 28-39.

CLEFF, T. (2006). Using International Trade Data for evaluating the Product Specific Competitiveness and Supplied Product Quality of Countries: A Successful Example of Applied Theory. Gadjah Mada International Journal of Business, 8 (2), 229-246.

CLEFF, T., & BEISE, M. (2004). Assessing the Lead Market Potential of Countries for Innovation Projects. Journal of International Management, 10 (4), 453-477.

CLEFF, T., & NIGGEMANN, H. (1999). Innovationen in der Metallindustrie. STAHL UND EISEN (10), 103-106.

CLEFF, T., & RENNINGS, K. (1999). Determinants of Environmental Product and Process Innovation.. Journal of Environmental Policy & Planning, 9 (5), 191-201.

CLEFF, T. (1994). Industrielle Beziehungen aus Sicht deutscher und französischer Arbeitnehmer.. Industrielle Beziehungen (4), 385-406.


Book/Monograph/Ebook

CLEFF, T. (2015). Deskriptive Statistik und Explorative Datenanalyse. SpringerGabler.

CLEFF, T. (2014). Exploratory Data Analysis in Business and Economics: An Introduction Using SPSS, Stata, and Excel. Springer.

CLEFF, T. (2011). Deskriptive Statistik und moderne Datenanalyse. Eine computergestützte Einführung mit Excel, PASW (SPSS) und Stata. Verlag Gabler.

CLEFF, T. (2008). Deskriptive Statistik und moderne Datenanalyse. Eine computergestützte Einführung mit Excel, SPSS und Stata. Verlag Gabler.

RUNZHEIMER, B., CLEFF, T., & SCHÄFER, W. (2005). Operations Research 1: Lineare Planungsrechnung und Netzplantechnik. Gabler Verlag.

CLEFF, T. (1997). Industrielle Beziehungen im kulturellen Zusammenhang.Eine theoretische und empirische Untersuchung kultureller Einflüsse auf die Einstellung zu Regelungen Industrieller Beziehungen in Deutschland, Frankreich, ....., München, Meringen 1997.. Hampp Verlag.

CLEFF, T., KOUBEK, N., PIEROTTI, C., & SCHAFMEISTER, S. (1996). Unternehmensstrategien in der Triade. Internationalisierung und Wertkettenoptimierung am Beispiel der Chemischen Industrie, Baden-Baden 1996.. Nomos Verlag.


Chapter in Book

CLEFF, T., KLEIN, A., & WALTER, N. (2017). Brand communities in an open innovation environment. In Bacher, U. et al. (Eds.), Interdisciplinary Management Research XIII (pp. 161-196). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., HUIJNEN, M.-A., & WALTER, N. (2016). Do you trust your brand or not? A comparative analysis of the adoption of brand extensions of generation X versus Y in the FMCG Industry. In Bacher, U. et al. (Eds.) (pp. 871-890). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., LORIS, H., & WALTER, N. (2015). Shopping on the go – an analysis of consumers’ intention to use M-Commerce in Germany and Peru. In Barkovic, D./ Runzheimer, B. (Eds.), Interdisciplinary Management Research XI (pp. S. 344-372). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T. (2014). Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation. In Rongping, M., Meckl, R. (Eds.), Innovation for Green Growth. Science Press.

WALTER, N., CLEFF, T., DÖRR, S., & VICKNAIR, A. (2013). Brand experience – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand. In Bacher, U. (Eds.), Interdisciplinary Management Research IX (pp. 731-754). Grafika.

CLEFF, T. (2012). Empirische Befunde zur Nutzung der Conjoint Analyse zur Marktsimulation in der deutschen Marktforschungspraxis. In Bacher, U. (Eds.), Interdisciplinary Management Research VIII. Grafika.

CLEFF, T., GRIMPE, C., & RAMMER, C. (2011). Lead Markets in the European Textile Industry – Implications for European Innovation Policy. In Barkovic/Runzheimer (Ed.), Interdisziplinäre Managementforschung VII. Grafika.

CLEFF, T. (2010). Internationale Märkte und Innovationen. Wie innovativ sind die Chemieunternehmen in Europa?. In Baumann, W., Braukmann, U. und Matthes, W. (Eds.), Innovation und Internationalisierung (pp. 261-282). Gabler.

WALTER, N., CLEFF, T., & FISCHER, L. (2010). The Provincialism of Global Brands. An Empirical Analysis of Brand Equity Differences in Mexico and Germany. In Barkovic, D./Runzheimer, B./Bacher, U./Heinz, K./Lamza, M./Matic, B./ Pap, N. (Eds.), Interdisziplinäre Managementforschung VI (pp. 776-800). Grafika.

CLEFF, T., GRIMPE, C., & RAMMER, C. (2009). Customer-Driven Innovation in the Electrical, Optical and ICT Industry. In Barkovic, D./Runzheimer,B./Heinz, K./Lamza, M./Matic, B./Pap, N./Wentzel, D. (Eds.), Interdisziplinäre Managementforschung V. Grafika.

CLEFF, T., & WUEST, K. (2008). Ansätze einer algorithmischen Anwendung quantitativer Verfahren zur effizienten Bedarfsprognose von Vorprodukten. Erste Ergebnisse einer empirischen Untersuchung. In Barkovic, D., Runzheimer, B. (Eds.), New Approaches to Research in Management. Grafika.

CLEFF, T. (2008). French Oysters and German Cabbage – Demand- and Country-Specific Drivers and Barriers for Innovation in the European (EU-25) Food and Drink Industry. In Barkovic,D./Runzheimer, B. (Eds.), Managementforschung IV. Grafika.

CLEFF, T., HENERIC, O., & SPIELKAMP, A. (2005). Regulation and Industrial Policy. In Heneric, O., Licht, G., Sofka, W. (Eds.), Europe’s Automotive Industry on the Move, Competitiveness in a Changing World (pp. 157-190).

CLEFF, T. (2005). Innovation and Competitiveness. In Heneric, O., Licht, G., Sofka, W. (Eds.), Europe’s Automotive Industry on the Move, Competitiveness in a Changing World (pp. 103-155).

CLEFF, T. (2005). A Country Selection Method for Global Sourcing. In Barkovic, D., Runzheimer, B. (Eds.), Interdisziplinäre Managementforschung (pp. 262-279).

CLEFF, T., & RUDOLPH-CLEFF, A. (2001). Innovation and Innovation Policy in the German Construction Sector. In Manseau, A., Seaden, G. (Eds.), Innovation in Construction. An International Review of Public Policies (pp. 201-234).

CLEFF, T., & RENNINGS, K. (2000). Determinants of Environmental Product and Process Innovation - Evidence from the Mannheim Innovation Panel and a Follow-Up Telephone Survey. In Hemmelskamp, J., Rennings, K., Leone, F. (Eds.), Innovation-oriented Environment Regulation. Theoretical Approaches and Empirical Analysis (pp. 331-347).

CLEFF, T., & RENNINGS, K. (1999). Besonderheiten und Determinanten von Umweltinnovationen – Empirische Evidenz aus dem Mannheimer Innovationspanel und einer telefonischen Zusatzbefragung. In Klemmer, P. (Eds.), Innovation und Umwelt: Fallstudien zum Anpassungsverhalten in Wirtschaft und Gesellschaft (pp. 261-382).

CLEFF, T., & RENNINGS, K. (1999). Besonderheiten und Determinanten von Umweltinnovationen – Empirische Evidenz aus dem Mannheimer Innovationspanel und einer telefonischen Zusatzbefragung. In Klemmer, P., Lehr, U., Löbbe, K. (Eds.), Umweltinnovationen: Anreize und Hemmnisse (pp. 161-163).

CLEFF, T., & RENNINGS, K. (1999). Empirische Evidenz zu Besonderheiten und Determinanten von Umweltinnovationen. In Rennings, K. (Eds.), Innovation durch Umweltpolitik (pp. 47-99).

CLEFF, T., & RENNINGS, K. (1999). Determinants of environmental innovation - empirical evidence from the Mannheim Innovation Panel and a follow-up telephone survey. In Klemmer, P. (Eds.), Innovation and the Environment: Case Studies on the Adaptive Behavior in Society and the Economy (pp. 315-335).

CLEFF, T., HEMMELSKAMP, J., & RENNINGS, K. (1998). Nachhaltigkeit und Innovation. Der Einfluss politischer Rahmenbedingungen auf Innovationsverhalten. In Unternehmensgrün (Ed.), Märkte ohne Grenzen (pp. 149-166).

CLEFF, T. (1998). Einflüsse auf umweltrelevantes Innovationsverhalten., Tagungsband des Kongresses ”Wirtschaft trifft Wissenschaft - Messe und Kongress für Mittelstand und Handwerk am 8./9. Dezember 1998 in Stuttgart” (pp. 146).


Contribution to Series of Ext. Research Institute

CLEFF, T., & RENNINGS, T. (2013). Do First Mover Advantages for Producers of Energy Efficient Appliances Exist? The Case of Refrigerators., Mannheim, Germany.

CLEFF, T., & RENNINGS, T. (2013). Lead Markets for Energy Efficient Appliances – The Case of Refrigerators,., Pforzheim / Mannheim, Germany.

CLEFF, T., & RENNINGS, T. (2011). Theoretical and Empirical Evidence of Timing-to-Market and Lead Market Strategies for Successful Environmental Innovation. Discussion papers, Canada.

CLEFF, T., & BEISE, M. (2003). Assessing the Lead Market Potential of Countries for Innovation Projects, Discussion Paper Series No. 142, Research Institute for Economics and Business Administration, Kobe University, September 2003.

CLEFF, T. (1993). Kultur als Determinante für Regelungen der Arbeitnehmermitsprache. Ein deutsch–französischer Vergleich, Arbeitspapiere des Fachbereichs Wirtschaftswissenschaft der BUGH Wuppertal Nr. 165, Wuppertal 1993.., Germany.


Article in Proceeding

CLEFF, T., & RENNINGS, K. (2013). Six Reasons for Germany’s Leas Market Position in Energy Efficient Refrigerators. In Fakultät für Wirtschaft und Recht der Hochschule Pforzheim (Ed.), 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 107-115).


Working Paper

CLEFF, T., GRIMPE, C., & RAMMER, C. (2007). The Role of Demand in Innovation - A Lead Market Analysis for High-tech Industries in the EU-25. ZEW-Dokumentation.

CLEFF, T. (2006). Innovation durch Nachfrageimpulse: Lead Markt Deutschland. ISSN 1611-681X.

CLEFF, T., & BÜTTNER, T. (2006). Innovationsbarrieren und internationale Standortmobilität. ISSN 1611-681X.

CLEFF, T. (2004). Innovation durch Nachfrageimpulse: Lead Markt Deutschland.

CLEFF, T., BEISE, M., RAMMER, C., & HENERIC, O. (2002). Lead Market Deutschland. Zur Position Deutschlands als führender Absatzmarkt für Innovationen – Endbericht – ZEW-Dokumentation Nr. 02-02.


Report

VOLKERT, J., CLEFF, T., LUPPOLD, L., & NADERER, G. (2009). Wirtschaftskriminalität: Eine Analyse der Motivstrukturen., Pforzheim, Germany.

CLEFF, T., HENERIC, O., LICHT, G., & LUTZ, S. (2004). The European Automotive Industry: Competitiveness, Challenges, and Future Strategies.


Academic Papers of Pforzheim University

CLEFF, T., FISCHER, L., SEPÚLVEDA, C., & WALTER, N. (2010). How Global are Global Brands? An Empirical Brand Equity Analysis. ISSN 0946-3755, Pforzheim, Germany.

NADERER, G., CLEFF, T., LUPPOLD, L., & VOLKERT, J. (2008). Tätermotivation in der Wirtschaftskriminalität. Beiträge der Hochschule Pforzheim Nr. 128, Pforzheim, Germany.


Newspaper

CLEFF, T. (2018). Pflicht oder Kür: Wege zum BWL-Masterstudium. Frankfurt: Frankfurter Allgemeine Zeitung (FAZ) 17./18. Februar 2018, S. 41.

CLEFF, T. (1999). Cleff, T., Niggemann, H.: Innovationen in der Metallindustrie, in: stahl und eisen, Zeitschrift für die Herstellung und Verarbeitung von Eisen und Stahl.

CLEFF, T. (1999). Über dem Durchschnitt.

CLEFF, T. (1999). Umweltdiskussion bestimmt die Innovationen.

CLEFF, T. (1999). Deutschlands Maschinenbau: die Innovationsbranche Nr. 1.

CLEFF, T. (1999). Wir brauchen mehr Innovationen.

CLEFF, T. (1998). Strategische Innovationsziele der Chemie.

CLEFF, T. (1998). Innovationen machen sich bezahlt.

CLEFF, T. (1998). Innovationshemmnisse in der Chemie.

CLEFF, T. (1998). Ernährungsindustrie zeigt Mut zur Innovation.

CLEFF, T. (1998). Wachstum durch neue Produkte.

CLEFF, T., KOUBEK, N., PIEROTTI, C., & SCHAFMEISTER, S. (1996). Strategievielfalt.

CLEFF, T., KOUBEK, N., PIEROTTI, C., & SCHAFMEISTER, S. (1996). Neuorientierung in der Chemischen Industrie.


Presentation at a Conference

2016

From Eco Innovation to Lead Markets for Energy Efficient Appliances

Centre for European Economic Research (ZEW) Germany


Member of academic advisory council

since 2016

Mitglied des AACSB Initial Accreditation Committee (IAC-Z)

AACSB United States

since 2016

Board Member of the AACSB European Affinity Group

AACSB United States

since 2013

Member of the International Advisory Board of EQUAA (Education Quality Accreditation Agency)

EQUAA (Education Quality Accreditation Agency), Lima Peru


Expert Assessement/Evaluation

since 2014

Serving as an international expert for the Portuguese Agency for Assessment and Accreditation of Higher Education - A3ES (“Agência de Avaliação e Acreditação do Ensino Superior”)Serving as an international expert for the Portuguese Agency for Assessment and Accreditation of Higher Education - A3ES (“Agência de Avaliação e Acreditação do Ensino Superior”)

Agência de Avaliação e Acreditação do Ensino Superior Portugal

since 2014

Various Memberships in Peer Review Teams of AACSB

AACSB United States

since 2006

DAAD-Gutachtertätigkeiten in verschiedenen Auswahlkommissionen (seit 2009 offiziell berufenes Mitglied)

Deutscher Akademischer Austauschdienst e.V. (DAAD) Germany


Member of the Board

since 2014

Dean Business School

Pforzheim Germany

2012 - 2014

Vice Dean Business School

Pforzheim Germany


Member of the editorial board of a journal

since 2013

Editorial Board: ECONVIEWS: Review of contemporary business, entrepreneurship and economic issues

U Osijek Croatia

since 2013

Journal of Indonesian Economy and Business (JIEB)

Indonesia

since 2004

Mitglied des Editorial Advisory Board: The Jordanian Journal of Business Administration (JJBA)

The Jordanian Journal of Business Administration (JJBA) Jordan


Research project without financial sponsorship

since 2013

White-collar crimes and organisational structures

PricewaterhouseCoopers AG WPG Frankfurt/Main Germany

since 2013

White-collar crimes and organisational structures

Germany

2008 - 2009

Optimization of the Profit-Margin in a Three-Part-Tariff-System. An Empirical Application in the Energy Producing Sector

Germany

2008 - 2009

How Global are Global Brands? Joint-Research mit der University Tec de Monterrey, Mexico

University Tec de Monterrey Mexico

2005 - 2009

Analysis of delinquent motivation in case of white-collar crimes

PricewaterhouseCoopers AG WPG Frankfurt/Main Germany

2002 - 2005

Competitiveness in the German OTC-Market. A Quantitative Analysis of Sales Data

GlaxoSmithKline Germany

2001 - 2003

Marketing Instruments in OTC-Markets. The Quantitative Analysis of Fidelity Card Data

real,- (Metro-Group) and GlaxoSmithKline Germany

1992 - 1996

Cultural Effects on Industrial Relations

University of Wuppertal Germany


Other administrative responsibility in academic service

since 2013

Chapter President of the Beta Gamma Sigma Chapter Pforzheim University

Pforzheim Business School Germany

2008 - 2011

Member of the Continuous Improvement Committee and Member of the Outcome Assessment Committee at Pforzheim University

Pforzheim Business School Germany

since 2000

Coordinator of the Network of International Business and Economic Schools at Pforzheim University

Pforzheim Germany


Board Member/Executive

since 2012

Board Member of the Network of International Business and Economic Schools (NIBES)

Network of International Business and Economic Schools (NIBES) Japan


Participation in a project funded from cpublic institutions

2009 - 2013

Lead Market Strategies: First Mover, Early Follower and Late Follower.

BMBF (German Federal Ministry of Science and Technology) Germany

2005 - 2008

Sectoral Innovation Systems in Europe Monitoring, Analysing Trends and Identifying Challenges – Systematic – Sixth Framework Program: Activity Area: Research and Innovation.

Europäische Kommission Belgium

2003 - 2004

The European Car Industry: Competitiveness, Challenges, and Future Strategies

EU Kommission (DG Enterprise EU-Commission) European Union

2000 - 2002

Lead Market Germany

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1998 - 2001

Innovation-related Knowledge Flows in European Industry: Extent, Mechanisms, Implications.

EU-Kommission Belgium

1996 - 1998

Determinants of Environmental Product and Process Innovation

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1996 - 2000

Mannheim Innovation Panel: Innovation Activities of the German Service Sector

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1996 - 2000

Mannheim Innovation Panel: Innovation Activities of German Enterprises

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1993 - 1996

Locations Factors, Competitiveness, Employment and Strategies in the Chemical Industry

Hans Böckler Stiftung Germany


Member of a Program Committee

since 2005

Mitglied der Studienkommission Bachelor International Marketing

Pforzheim Business School (Stg. International Marketing) Germany


Participation in a project funded from companies and/or private institutions

2003 - 2004

Barriers to Innovation in Germany and International Relocation of Industrial Production

BASF AG Germany


Program Director

2002 - 2012

Director of the Study Program “International Marketing” (Double Degree) at Pforzheim University

Pforzheim Germany

2000 - 2012

Director of the Study Program “Quantitative Methods”

Pforzheim Germany


Leader of a project funded from companies and/or private institutions

2002 - 2004

How to Build a Cost Benchmark: An Applied Benchmark of the Cost Structure of three German Health Insurance Companies (Commissioned by: Schwenninger BKK, BKK Zollern-Alb, BKK Steuer- und Juristische Berufe)

Schwenninger BKK, BKK Zollern-Alb, BKK Steuer- und Juristische Berufe Germany

1998 - 2000

Forecasting in the European Automotive Industry

Adam Opel AG Rüsselsheim Germany

1998 - 1999

Development of the Computer Software "Global Sourcing Management Tool"

ZEW Mannheim Germany

2001 - 2003

Global Innovation Positioning Strategy - Lead Market Analysis for Functional Clusters

DaimlerChrysler AG Germany

2001 - 2003

Forecast Model of Intermediate Products

SEW Eurodrive Germany

1998 - 2000

Predicting Lead Markets for New Innovation Projects

DaimlerChrysler AG, Stuttgart Germany

1998 - 2000

Sales Forecasts Serving as Strategic Instruments for Corporate Planning. Example: Lubricants Market

DEA/Fuchs Petrolub AG Mannheim Germany

1998 - 2001

Lead Markets for Global Products

Förderverein des ZEW Mannheim Germany

1997 - 1999

Global Sourcing in the Mechanical engineering Industry

Heidelberger Druckmaschinen AG Heidelberg Germany


Other

since 1999

Research Associate am Zentrum für Europäische Wirtschaftsforschung (ZEW) in Mannheim

Europäische Wirtschaftsforschung (ZEW), Mannheim Germany