Thomas Cleff analyses corporate competition on international markets for goods and services. He designs empirical studies to identify success factors in brand and innovation management, especially which strategies are best suited for specific market conditions.
In the area of innovation research, Thomas Cleff worked together with ZEW Mannheim on a number of projects studying lead market analysis. Lead markets are considered as nuclei of global innovations that can displace innovations coming from other local markets. Identifying such “global dominating” markets is of signal importance for companies: a number of studies show that the lead market approach can positively influence the success of a company’s own innovations. Recent studies have shown that the success of first and second mover strategies also depend on the lead market qualities of first-mover markets. His future research will take into account under which conditions lead markets are unable to benefit from lead market advantages on their home market.
Another key factor for the success of a company is brand management. In recent years the concept of brand experience has received much attention in marketing research and practice. In this connection, the main questions are how brand experience can be measured and how it influences customer satisfaction, customer loyalty and brand value in online and on-site businesses. A number of empirical studies have found very different factorial structures of a brand experience scale. As a result, estimations of its influence on market value vary greatly. His future research will seek to operationalise brand experience and  market value for different industries and product fields (on-site and online) and demonstrate their correlations.

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Industry Studies ,  Innovation Research ,  Quantitative Marketing Research ,  Brand Research

1996 - Dr. rer. oec., Business Administration
Bergische Universität Wuppertal
Germany

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1993 - Diplom (Universitaet), Business Administration
Bergische Universität Wuppertal
Germany

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1990 - Licence es Sciences Economique
Panthéon–Sorbonne (Paris 1)
France

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since 2000 - Hochschule Pforzheim / Pforzheim University -

Professor of Quantitative Methods for Business and Economics

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1997 - 2000 - ZEW - Leibniz-Centre for European Economic Research - Germany

Senior Researcher "Department Industrial Economics and International Management"

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1993 - 1996 - Universität Wuppertal - Germany

Assistant

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2007

First winner of the “Teaching Excellence Award” of the Pforzheim Business School

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Quantitative Methods ,  Market Research and Consumer Psychology

Journal article

GIDAKOVIĆ, P., ZABKAR, V., ZEČEVIĆ, M., SAGAN, A., WOJNAROWSKA, M., SOŁTYSIK, M., ARSLANAGIC-KALAJDZIC, M., DLACIC, J., ASKEGAARD, S., ... CLEFF, T. (2024). Trying to buy more sustainable products: Intentions of young consumers. Journal of Cleaner Production, 434, 140200. doi:10.1016/j.jclepro.2023.140200.

REEH, A., WALTER, N., SANDER, F., CLEFF, T. (2023). Shopping for a worthy cause - the theory of planned behaviour for vegan personal care products with a special focus on animal welfare. International Journal of Business Environment, 14 (4), 488-526. doi:10.1504/IJBE.2023.10056159.

WALTER, N., ASGARI, O., CLEFF, T. (2022). What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools. Journal of Marketing for Higher Education, Online. doi:10.1080/08841241.2022.2048430.

LAKEMANN, F., WALTER, N., CLEFF, T. (2021). The impact of payment methods and payment-related marketing communications on e-commerce retailer trust. An empirical consumer analysis of Indonesian e-commerce start-ups. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 16 (4), 352-376. doi:10.1504/IJEB.2021.10041142.

CLEFF, T., KNÖLL, M., NEUHEUSER, K., RUDOLPH-CLEFF, A. (2018). A tool to predict perceived urban stress in open public spaces. Environment and Planning B: Urban Analytics and City Science, 45 (4), pp. 797-813.

CLEFF, T., WALTER, N., XIE, J. (2018). The Effect of Online Brand Experience on Brand Loyalty: A Web of Emotions. IUP Journal of Brand Management, 15 (1), 7-24.

CLEFF, T., RENNINGS, K. (2016). Are there first mover advantages for producers of energy-efficientappliances? The case of refrigerators. Utilities Policy, 42, 42-50. doi:http://dx.doi.org/10.1016/j.jup.2016.03.004.

BRAUN, K., CLEFF, T., WALTER, N. (2015). Rich, lavish and trendy – is lesbian consumers’ fashion shopping behaviour similar to gay’s?. A comparative study of lesbian fashion consumption behaviour in Germany. Journal of Fashion Marketing and Management: An International Journal, 19 (4), 445-466. doi:http://dx.doi.org/10.1108/JFMM-10-2014-0073.

CLEFF, T., GRIMPE, C., RAMMER, C. (2015). Identifying Lead Markets in the European Automotive Industry: An Indicator-based Approach. Industry and Innovation, 20 (6), 496-522. doi:http://dx.doi.org/10.1080/13662716.2015.1080047.

CLEFF, T., LIN, I., WALTER, N. (2014). Can you feel it? The effect of brand experience on brand equity. IUP Journal of Brand Management, XI (2), 7-27.

CLEFF, T., CHU, G., WALTER, N. (2013). Brand experience‘s influence on customer satisfaction and loyalty: a mirage in marketing research? International Journal of Management. Research and Business Strategy, 2 (1), 130-144.

CLEFF, T., NADERER, G., VOLKERT, J. (2013). Motives behind white-collar crime. Results of a quantitative and qualitative study in Germany,. Society and Business Review, 8 (2), 145-159.

CLEFF, T., RENNINGS, K. (2012). Are there any first-mover advantages for pioneering firms?: Lead market orientated business strategies for environmental innovation. European Journal of Innovation Management, 15 (4), 491-513.

CLEFF, T., SPÚLVEDA, C., WALTER, N. (2011). How Global are Global Brands? An Empirical Brand Awareness and Image Analysis. Journal of Euromarketing, 20 (1), 63-84.

NADERER, G., CLEFF, T., VOLKERT, J. (2011). Motive der Wirtschaftskriminalität, Ergebnisse einer quantitativen und qualitativen Studie. Monatsschrift fur Kriminologie und Strafrechtsreform, 94. Jg. (1), 4-16.

CLEFF, T., WÜST, K. (2010). Algorithm for an Efficient Material Requirements Planning of Consumable Supplies Results of an Empirical Analysis of German Supply Data. Jordan Journal of Business Administration, 6 (4), 581-598.

CLEFF, T., BUYER, D., FRANK, D. (2010). Von Präferenzen zu Marktanteilen – Bestandsaufnahme zum Einsatz von Conjoint-Analysen zur Absatzprognose in der Marktforschungspraxis. Planung und Analyse (4), 45-49.

CLEFF, T., GRIMPE, C., RAMMER, C. (2009). Demand-oriented Innovation Strategy in the European Energy Production Sector. International Journal of Energy Sector Management, 3 (2), 108-130.

CLEFF, T., GRIMPE, C., RAMMER, C. (2008). Die Rolle des Kunden bei Innovationen in der europäischen Automobilindustrie. Ergebnisse einer industrieökonomischen Analyse.. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft, 11. Jg. (3), 28-39.

CLEFF, T. (2006). Using International Trade Data for evaluating the Product Specific Competitiveness and Supplied Product Quality of Countries: A Successful Example of Applied Theory. Gadjah Mada International Journal of Business, 8 (2), 229-246.

CLEFF, T., BEISE, M. (2004). Assessing the Lead Market Potential of Countries for Innovation Projects. Journal of International Management, 10 (4), 453-477.

CLEFF, T., NIGGEMANN, H. (1999). Innovationen in der Metallindustrie. STAHL UND EISEN (10), 103-106.

CLEFF, T., RENNINGS, K. (1999). Determinants of Environmental Product and Process Innovation.. Journal of Environmental Policy & Planning, 9 (5), 191-201.

CLEFF, T. (1994). Industrielle Beziehungen aus Sicht deutscher und französischer Arbeitnehmer.. Industrielle Beziehungen (4), 385-406.

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Book/Monograph/Ebook

CLEFF, T. (2019). Angewandte Induktive Statistik und Statistische Testverfahren.. Eine computergestützte Einführung mit Excel, SPSS und Stata. Wiesbaden: Springer Gabler.

CLEFF, T. (2019). Applied Statistics and Multivariate Data Analysis for Business and Economics.. A Modern Approach Using SPSS, Stata, and Excel (1 ed.). Springer Nature Switzerland.

CLEFF, T. (2015). Deskriptive Statistik und Explorative Datenanalyse. Eine computergestützte Einführung mit Excel, SPSS und Stata (3., erweiterte und überarbeitete Auflage ed.). Wiesbaden: Springer Gabler.

CLEFF, T. (2014). Exploratory Data Analysis in Business and Economics: An Introduction Using SPSS, Stata, and Excel. Springer.

CLEFF, T. (2011). Deskriptive Statistik und moderne Datenanalyse. Eine computergestützte Einführung mit Excel, PASW (SPSS) und Stata (2. erweiterte und überarbeitete Auflage ed.). Verlag Gabler.

CLEFF, T. (2008). Deskriptive Statistik und moderne Datenanalyse. Eine computergestützte Einführung mit Excel, SPSS und Stata (1. Auflage ed.). Verlag Gabler.

RUNZHEIMER, B., CLEFF, T., SCHÄFER, W. (2005). Operations Research 1: Lineare Planungsrechnung und Netzplantechnik (8. , vollständig überarbeitete Auflage ed.). Wiesbaden: Gabler Verlag.

CLEFF, T. (1997). Industrielle Beziehungen im kulturellen Zusammenhang.Eine theoretische und empirische Untersuchung kultureller Einflüsse auf die Einstellung zu Regelungen Industrieller Beziehungen in Deutschland, Frankreich, ....., München, Meringen 1997. Hampp Verlag.

CLEFF, T., KOUBEK, N., PIEROTTI, C., SCHAFMEISTER, S. (1996). Unternehmensstrategien in der Triade. Internationalisierung und Wertkettenoptimierung am Beispiel der Chemischen Industrie, Baden-Baden 1996. Baden-Baden: Nomos.

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Chapter in Book

BIENECKER, M., CLEFF, T., WALTER, N. (2022). Organic wine consumption in Germany. An Analysis of Consumer Purchase Intention for Organic wine based on the Theory of Planned Behavior. In Erceg, A., Požega, Ž. (Eds.), Interdisciplinary Management Research XVIII (pp. 397-428). Osijek, Croatia; Pforzheim, Germany: Josip Juraj Strossmayer University of Osijek, Faculty of Economics/ Pforzheim University, Business School.

CLEFF, T., OTTERBACH, M., WALTER, N. (2021). Nachhaltigkeitskommunikation in Social Media. Der Einfluss unterschiedlicher Arten der Nachhaltigkeitskommunikation auf die Glaubwürdigkeit, auf die Werbe-/Markeneinstellung und die Kaufabsicht am Beispiel von Instagram. In Barkovic, D. et al. (Eds.), Interdisciplinary Management Research XVII (pp. 1183-1210). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., ELEZI, E., WALTER, N. (2020). Rebranding – A Criteria-Based Analysis and Comparison of the Rebranding Strategies of the Fashion Heritage Brands Burberry and J. Crew. In Barkovic, D. et al. (Eds.), Interdisciplinary Management Research XVI (pp. 366-393). Faculty of Economics, Josip Juraj Strossmayer Univ.

BORCH, M., CLEFF, T., WALTER, N. (2019). Analyse der Customer Journey und die Ausgestaltung digitaler Touchpoints.. Eine empirische Analyse anhand des Sportartikelherstellers Adidas (1 ed.). In Bacher, U. et al. (Eds.), Interdisciplinary Management Research XV (pp. 843-869). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., KNÖLL, M., HALBLAUB MIRANDA, M., RUDOLPH-CLEFF, A. (2019). Public Space and Pedestrian Stress Perception: Insights from Darmstadt, Germany (1 ed.). In Vojnovic, I. et al. (Eds.), Handbook of Global Urban Health. Routledge (pp. 269-282). Routledge, Taylor and Francis Group.

CLEFF, T., HANSMANN, L.-M., WALTER, N. (2018). The quantified self. – a theoretical framework and empirical study on marketing opportunities within the self-tracking environment. In Bacher, U. et al. (Eds.), Interdisciplinary Management Research XIV (pp. 1198-1224). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., VAN DRIEL, G., MILDNER, L.-M., WALTER, N. (2018). Corporate Social Responsibility in the Fashion Industry: How Eco-Innovations Can Lead to a (More) Sustainable Business Model in the Fashion Industry. In Horbach J., Reif C. (Eds.), New Developments in Eco-Innovation Research (pp. 257-275). Cham: Springer International Publishing.

CLEFF, T., KLEIN, A., WALTER, N. (2017). Brand communities in an open innovation environment. In Bacher, U. et al. (Eds.), Interdisciplinary Management Research XIII (pp. 161-196). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., HUIJNEN, M.-A., WALTER, N. (2016). Do you trust your brand or not? A comparative analysis of the adoption of brand extensions of generation X versus Y in the FMCG Industry. In Bacher, U. et al. (Eds.) (pp. 871-890). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T., WALTER, N., LORIS, H. (2015). Shopping on the go – an analysis of consumers’ intention to use M-Commerce in Germany and Peru. In Barkovic, D./ Runzheimer, B. (Eds.), Interdisciplinary Management Research XI (pp. S. 344-372). Faculty of Economics, Josip Juraj Strossmayer Univ.

CLEFF, T. (2014). Are there any First and Second Mover Advantages for Eco-Pioneers? Lead Market Strategies for Environmental Innovation. In Rongping, M., Meckl, R. (Eds.), Innovation for Green Growth. Science Press.

WALTER, N., CLEFF, T., DÖRR, S., VICKNAIR, A. (2013). Brand experience – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand. In Bacher, U. (Eds.), Interdisciplinary Management Research IX (pp. 731-754). Grafika.

CLEFF, T. (2012). Empirische Befunde zur Nutzung der Conjoint Analyse zur Marktsimulation in der deutschen Marktforschungspraxis. In Bacher, U. (Eds.), Interdisciplinary Management Research VIII. Grafika.

CLEFF, T., GRIMPE, C., RAMMER, C. (2011). Lead Markets in the European Textile Industry – Implications for European Innovation Policy. In Barkovic/Runzheimer (Ed.), Interdisziplinäre Managementforschung VII. Grafika.

CLEFF, T. (2010). Internationale Märkte und Innovationen. Wie innovativ sind die Chemieunternehmen in Europa? (1. Auflage ed.). In Baumann, W., Braukmann, U. und Matthes, W. (Eds.), Innovation und Internationalisierung (pp. 261-282). Gabler.

WALTER, N., CLEFF, T., FISCHER, L. (2010). The Provincialism of Global Brands. An Empirical Analysis of Brand Equity Differences in Mexico and Germany. In Barkovic, D./Runzheimer, B./Bacher, U./Heinz, K./Lamza, M./Matic, B./ Pap, N. (Eds.), Interdisziplinäre Managementforschung VI (pp. 776-800). Grafika.

CLEFF, T., GRIMPE, C., RAMMER, C. (2009). Customer-Driven Innovation in the Electrical, Optical and ICT Industry. In Barkovic, D./Runzheimer,B./Heinz, K./Lamza, M./Matic, B./Pap, N./Wentzel, D. (Eds.), Interdisziplinäre Managementforschung V. Grafika.

CLEFF, T., WUEST, K. (2008). Ansätze einer algorithmischen Anwendung quantitativer Verfahren zur effizienten Bedarfsprognose von Vorprodukten. Erste Ergebnisse einer empirischen Untersuchung. In Barkovic, D., Runzheimer, B. (Eds.), New Approaches to Research in Management. Grafika.

CLEFF, T. (2008). French Oysters and German Cabbage – Demand- and Country-Specific Drivers and Barriers for Innovation in the European (EU-25) Food and Drink Industry. In Barkovic,D./Runzheimer, B. (Eds.), Managementforschung IV. Grafika.

CLEFF, T., HENERIC, O., SPIELKAMP, A. (2005). Regulation and Industrial Policy. In Heneric, O., Licht, G., Sofka, W. (Eds.), Europe’s Automotive Industry on the Move, Competitiveness in a Changing World (pp. 157-190).

CLEFF, T. (2005). Innovation and Competitiveness. In Heneric, O., Licht, G., Sofka, W. (Eds.), Europe’s Automotive Industry on the Move, Competitiveness in a Changing World (pp. 103-155).

CLEFF, T. (2005). A Country Selection Method for Global Sourcing. In Barkovic, D., Runzheimer, B. (Eds.), Interdisziplinäre Managementforschung (pp. 262-279).

CLEFF, T., RUDOLPH-CLEFF, A. (2001). Innovation and Innovation Policy in the German Construction Sector. In Manseau, A., Seaden, G. (Eds.), Innovation in Construction. An International Review of Public Policies (pp. 201-234).

CLEFF, T., RENNINGS, K. (2000). Determinants of Environmental Product and Process Innovation - Evidence from the Mannheim Innovation Panel and a Follow-Up Telephone Survey. In Hemmelskamp, J., Rennings, K., Leone, F. (Eds.), Innovation-oriented Environment Regulation. Theoretical Approaches and Empirical Analysis (pp. 331-347).

CLEFF, T., RENNINGS, K. (1999). Besonderheiten und Determinanten von Umweltinnovationen – Empirische Evidenz aus dem Mannheimer Innovationspanel und einer telefonischen Zusatzbefragung. In Klemmer, P. (Eds.), Innovation und Umwelt: Fallstudien zum Anpassungsverhalten in Wirtschaft und Gesellschaft (pp. 261-382).

CLEFF, T., RENNINGS, K. (1999). Besonderheiten und Determinanten von Umweltinnovationen – Empirische Evidenz aus dem Mannheimer Innovationspanel und einer telefonischen Zusatzbefragung. In Klemmer, P., Lehr, U., Löbbe, K. (Eds.), Umweltinnovationen: Anreize und Hemmnisse (pp. 161-163).

CLEFF, T., RENNINGS, K. (1999). Empirische Evidenz zu Besonderheiten und Determinanten von Umweltinnovationen. In Rennings, K. (Eds.), Innovation durch Umweltpolitik (pp. 47-99).

CLEFF, T., RENNINGS, K. (1999). Determinants of environmental innovation - empirical evidence from the Mannheim Innovation Panel and a follow-up telephone survey. In Klemmer, P. (Eds.), Innovation and the Environment: Case Studies on the Adaptive Behavior in Society and the Economy (pp. 315-335).

CLEFF, T., HEMMELSKAMP, J., RENNINGS, K. (1998). Nachhaltigkeit und Innovation. Der Einfluss politischer Rahmenbedingungen auf Innovationsverhalten. In Unternehmensgrün (Ed.), Märkte ohne Grenzen (pp. 149-166).

CLEFF, T. (1998). Einflüsse auf umweltrelevantes Innovationsverhalten. Tagungsband des Kongresses ”Wirtschaft trifft Wissenschaft - Messe und Kongress für Mittelstand und Handwerk am 8./9. Dezember 1998 in Stuttgart” (pp. 146).

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Contribution to Series of Ext. Research Institute

CLEFF, T., RENNINGS, T. (2013). Do First Mover Advantages for Producers of Energy Efficient Appliances Exist? The Case of Refrigerators. Mannheim, Germany.

CLEFF, T., RENNINGS, T. (2013). Lead Markets for Energy Efficient Appliances – The Case of Refrigerators,. Pforzheim / Mannheim, Germany.

CLEFF, T., RENNINGS, T. (2011). Theoretical and Empirical Evidence of Timing-to-Market and Lead Market Strategies for Successful Environmental Innovation. Discussion papers, Canada.

CLEFF, T., BEISE, M. (2003). Assessing the Lead Market Potential of Countries for Innovation Projects, Discussion Paper Series No. 142, Research Institute for Economics and Business Administration, Kobe University, September 2003.

CLEFF, T. (1993). Kultur als Determinante für Regelungen der Arbeitnehmermitsprache. Ein deutsch–französischer Vergleich, Arbeitspapiere des Fachbereichs Wirtschaftswissenschaft der BUGH Wuppertal Nr. 165, Wuppertal 1993.. Germany.

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Article in Proceedings

CLEFF, T., RENNINGS, K. (2013). Six Reasons for Germany’s Leas Market Position in Energy Efficient Refrigerators. 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 107-115).

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Working Paper

CLEFF, T., GRIMPE, C., RAMMER, C. (2007). The Role of Demand in Innovation - A Lead Market Analysis for High-tech Industries in the EU-25. ZEW-Dokumentation.

CLEFF, T. (2006). Innovation durch Nachfrageimpulse: Lead Markt Deutschland. ISSN 1611-681X.

CLEFF, T., BÜTTNER, T. (2006). Innovationsbarrieren und internationale Standortmobilität. ISSN 1611-681X.

CLEFF, T. (2004). Innovation durch Nachfrageimpulse: Lead Markt Deutschland.

CLEFF, T., BEISE, M., RAMMER, C., HENERIC, O. (2002). Lead Market Deutschland. Zur Position Deutschlands als führender Absatzmarkt für Innovationen – Endbericht – ZEW-Dokumentation Nr. 02-02.

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Study

CLEFF, T., VOLKERT, J., LUPPOLD, L., NADERER, G. (2009). Wirtschaftskriminalität: Eine Analyse der Motivstrukturen. Studie zum studentischen Projekt in Kooperation mit PricewaterhouseCoopers. Pforzheim, Germany.

CLEFF, T., HENERIC, O., LICHT, G., LUTZ, S. (2004). The European Automotive Industry: Competitiveness, Challenges, and Future Strategies.

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Academic Papers of Pforzheim University

CLEFF, T., FISCHER, L., SEPÚLVEDA, C., WALTER, N. (2010). How Global are Global Brands? An Empirical Brand Equity Analysis. ISSN 0946-3755, Pforzheim, Germany.

CLEFF, T., NADERER, G., LUPPOLD, L., VOLKERT, J. (2008). Tätermotivation in der Wirtschaftskriminalität. Beiträge der Hochschule Pforzheim Nr. 128, Pforzheim, Germany.

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Newspaper

CLEFF, T. (2018). Pflicht oder Kür: Wege zum BWL-Masterstudium. Frankfurt, Germany.

CLEFF, T. (1999). Cleff, T., Niggemann, H.: Innovationen in der Metallindustrie, in: stahl und eisen, Zeitschrift für die Herstellung und Verarbeitung von Eisen und Stahl. Germany.

CLEFF, T. (1999). Über dem Durchschnitt. Germany.

CLEFF, T. (1999). Umweltdiskussion bestimmt die Innovationen. Germany.

CLEFF, T. (1999). Deutschlands Maschinenbau: die Innovationsbranche Nr. 1. Germany.

CLEFF, T. (1999). Wir brauchen mehr Innovationen. Germany.

CLEFF, T. (1998). Strategische Innovationsziele der Chemie. Germany.

CLEFF, T. (1998). Innovationen machen sich bezahlt. Germany.

CLEFF, T. (1998). Innovationshemmnisse in der Chemie. Germany.

CLEFF, T. (1998). Ernährungsindustrie zeigt Mut zur Innovation. Germany.

CLEFF, T. (1998). Wachstum durch neue Produkte. Germany.

CLEFF, T., KOUBEK, N., PIEROTTI, C., SCHAFMEISTER, S. (1996). Strategievielfalt. Germany.

CLEFF, T., KOUBEK, N., PIEROTTI, C., SCHAFMEISTER, S. (1996). Neuorientierung in der Chemischen Industrie. Germany.

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Member of academic advisory council

since 2024

Member of the International Advisory Board of Montpellier Management at the University of Montpellier, France

Université Montpellier, Frankreich France

since 2023

Member of the International Advisory Board der Faculty of Economics and Business an der University of Maribor, Slovenia

University of Maribor Slovenia

since 2023

Member of the International Advisory Committee at Léonard de Vinci Business School (EMLV) in Paris, France

Léonard de Vinci Business School (EMLV) France

since 2022

Member of the International Advisory Board at BBS – Brest Business School, France

Brest Business School France

since 2021

Member of the International Academic Board at ESC Clermont Business School, France

École Supérieure de Commerce Clermont, Graduate School of Management, Frankreich France

2020 - 2023

Board Member of the AACSB Initial Accreditation Committee (IAC-Y)

AACSB United States

since 2019

Member of the International Academic Council of the School of Management at the National Taiwan University of Science and TechnologyMember of the International Academic Council of the School of Management at the National Taiwan University of Science and Technology

National Taiwan University of Science and Technology Taiwan

since 2019

Member of the Academic Council of the AHP - Academy at Pforzheim University

AHP - Academy at Pforzheim University Germany

2016 - 2019

Board Member of the AACSB Initial Accreditation Committee (IAC-Z)

AACSB United States

2016 - 2019

Board Member of the AACSB European Affinity Group

AACSB United States

since 2014

Member of the International Advisory Board of EQUAA (Education Quality Accreditation Agency)

EQUAA (Education Quality Accreditation Agency), Lima Peru

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Presentation at a Conference

2023

International accreditation as a means of strengthening the competitiveness of business schools

Josip Juraj Strossmayer University Osijek Croatia

2020

Cross cultural insights into climate change concern and green consumption valuesCross cultural insights into climate change concern and green consumption values

Emerging Markets Conference Board Slovenia

2020

AACSB Accreditation & Quality Assurance

AACSB EMEA Netherlands

2020

How to involve your Dean - The HOW-TO Webinars of the EFMD Quality Assurance Academy

EFMD Belgium

2020

AACSB Peer Review Team Training at the AACSB Deans Conference 2020 in Nashville/USA (2nd of February 2020)

AACSB United States

2018

Bonus Session: Accreditation Q&A at the AACSB Europe, Middle East, and Africa Annual Conference 2018 in Paris (30th of October 2018)

AACSB France

2016

From Eco Innovation to Lead Markets for Energy Efficient Appliances

ZEW - Leibniz-Centre for European Economic Research Germany

2011

Identification des Marchés d’approvisionnement compétitifs –Cas d’une entreprise de construction mécanique, BIPE 14. Juni 2000, Paris.

France

2009

Customer-Driven Innovation in the Electrical, Optical and ICT Industry, 5. Interdisziplinäre Managementforschung Konferenz in Porec (Kroatien), 8.-10. Mai 2009

Jossip Juraj Strossmayer Universität Osijek Croatia

2008

Ansätze einer algorithmischen Anwendung quantitative Verfahren zur Effizienten Bedarfsprognose von Vorprodukten. 29th Scientific Symposium: New Approaches to European Research in Management, Osijek 15th – 17th of October 2008

Jossip Juraj Strossmayer Universität Osijek Croatia

2004

Assessing the Lead Market Potential of Countries for Innovation, 11th International Product Development Management Conference, Dublin, June 22-22, 2004

University of Dublin Ireland

2000

Die Auswahl „richtiger“ Märkte für neue Produkte – eine Herausforderung für die Zukunft, ZEW-Wirtschaftsforum 2000 am 17. Juni 2000 in Mannheim

ZEW-Wirtschaftsforum Germany

2000

A New Country Selection Method for Global Sourcing, 24. Jahrestagung der „Gesellschaft für Klassifikation e.V.“ vom 15.-17. März 2000 in Passau

Gesellschaft für Klassifikation e.V. Germany

1999

Innovation and Innovation Policy in the German Construction Sector, Third Meeting of the Steering Committee of the CIB Task Group 35 – Innovation Systems in Construction - Paris 18.11.1999

CIB Task Group Austria

1999

Innovation in the German Construction Sector, Second Meeting of the Steering Committee of the CIB Task Group 35 – Innovation Systems in Construction – Kopenhagen 27.5.1999.

CIB Task Group Denmark

1998

Besonderheiten und Determinanten von Umweltinnovationen, Beitrag für die offene Tagung des Vereins für Socialpolitik in Rostock am 25.9.1998 (Gleichzeitig Sitzungsleiter der Sitzung ”Umweltpolitik IV: Innovation und Umwelt”).

Verein für Socialpolitik Germany

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Participation in a project funded from public institutions

2021 - 2023

Information and Participation through user ratings: Status Quo and Future Opportunities - Robust and Valuable Information through an Intelligent Empowerment of Consumers' Role in User Ratings

Pforzheim University Germany

2010 - 2013

Lead Market Strategies: First Mover, Early Follower and Late Follower.

BMBF (German Federal Ministry of Science and Technology) Germany

2006 - 2008

Sectoral Innovation Systems in Europe Monitoring, Analysing Trends and Identifying Challenges – Systematic – Sixth Framework Program: Activity Area: Research and Innovation.

Europäische Kommission Belgium

2004

The European Car Industry: Competitiveness, Challenges, and Future Strategies

EU Kommission (DG Enterprise EU-Commission) European Union

2001 - 2002

Lead Market Germany

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1999 - 2001

Innovation-related Knowledge Flows in European Industry: Extent, Mechanisms, Implications.

EU-Kommission Belgium

1997 - 1998

Determinants of Environmental Product and Process Innovation

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1997 - 2000

Mannheim Innovation Panel: Innovation Activities of the German Service Sector

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1997 - 2000

Mannheim Innovation Panel: Innovation Activities of German Enterprises

BMBF Bonn (German Federal Ministry of Science and Technology) Germany

1994 - 1996

Locations Factors, Competitiveness, Employment and Strategies in the Chemical Industry

Hans Böckler Stiftung Germany

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Member of the board of an academic association

since 2020

Member of the Advisory Board of the Pforzheim University Foundation

Pforzheim University Germany

since 2019

Secretary-General of the Network of International Business and Economics Schools (NIBES)

Network of International Business and Economics Schools Germany

since 2013

Board Member of the Network of International Business and Economics Schools (NIBES)

Network of International Business and Economic Schools (NIBES) Germany

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Research project without financial sponsorship

since 2018

Influencing factors of the built environment on the quality of stay in urban places

TU Darmstadt Germany

2014 - 2018

White-collar crimes and organisational structures

PricewaterhouseCoopers AG WPG Frankfurt/Main Germany

2009 - 2010

Optimization of the Profit-Margin in a Three-Part-Tariff-System. An Empirical Application in the Energy Producing Sector

Germany

2009

How Global are Global Brands? Joint-Research mit der University Tec de Monterrey, Mexico

University Tec de Monterrey Mexico

2006 - 2009

Analysis of delinquent motivation in case of white-collar crimes

PricewaterhouseCoopers AG WPG Frankfurt/Main Germany

2003 - 2005

Competitiveness in the German OTC-Market. A Quantitative Analysis of Sales Data

GlaxoSmithKline Germany

2002 - 2003

Marketing Instruments in OTC-Markets. The Quantitative Analysis of Fidelity Card Data

real,- (Metro-Group) and GlaxoSmithKline Germany

1993 - 1996

Cultural Effects on Industrial Relations

University of Wuppertal Germany

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Expert Assessement/Evaluation

since 2015

Serving as an international expert for the Portuguese Agency for Assessment and Accreditation of Higher Education - A3ES (“Agência de Avaliação e Acreditação do Ensino Superior”)Serving as an international expert for the Portuguese Agency for Assessment and Accreditation of Higher Education - A3ES (“Agência de Avaliação e Acreditação do Ensino Superior”)

Agência de Avaliação e Acreditação do Ensino Superior Portugal

since 2015

Various Memberships in Peer Review Teams of AACSB

AACSB United States

since 2007

Referee for different Selection Committees of the German Academic Exchange Service (DAAD)

Deutscher Akademischer Austauschdienst e.V. (DAAD) Germany

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Member of the Board

since 2014

Dean of the Business School at Pforzheim University

Pforzheim Germany

2012 - 2014

Vice Dean of the Business School at Pforzheim University

Pforzheim Germany

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Member of the editorial board of a journal

since 2014

Editorial Board: ECONVIEWS: Review of contemporary business, entrepreneurship and economic issues

U Osijek Croatia

since 2014

Journal of Indonesian Economy and Business (JIEB)

Indonesia

since 2005

Editorial and Advisory Board Member: The Jordanian Journal of Business Administration (JJBA)

The Jordanian Journal of Business Administration (JJBA) Jordan

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Other administrative responsibility in academic service

since 2014

Chapter President of the Beta Gamma Sigma Chapter Pforzheim University

Pforzheim Business School Germany

since 2013

Member of the Senate of Pforzheim University

Pforzheim University Germany

2009 - 2011

Member of the Continuous Improvement Committee and Member of the Outcome Assessment Committee at Pforzheim University

Pforzheim Business School Germany

since 2005

Elected member of the Faculty Council of the Business School Pforzheim

Pforzheim University Germany

since 2001

Coordinator of the Network of International Business and Economics Schools at Pforzheim University

Pforzheim Germany

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Member of a Program Committee

since 2005

Member of the Study Committee Bachelor International Marketing

Pforzheim Business School (Stg. International Marketing) Germany

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Participation in a project funded from companies and/or private institutions

2004

Barriers to Innovation in Germany and International Relocation of Industrial Production

BASF AG Germany

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Program Director

2003 - 2012

Director of the Study Program “International Marketing” (Double Degree) at Pforzheim University

Pforzheim Germany

2001 - 2012

Director of the Study Program “Quantitative Methods”

Pforzheim Germany

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Leader of a project funded from companies and/or private institutions

2003 - 2004

How to Build a Cost Benchmark: An Applied Benchmark of the Cost Structure of three German Health Insurance Companies (Commissioned by: Schwenninger BKK, BKK Zollern-Alb, BKK Steuer- und Juristische Berufe)

Schwenninger BKK, BKK Zollern-Alb, BKK Steuer- und Juristische Berufe Germany

1999

Development of the Computer Software "Global Sourcing Management Tool"

ZEW - Leibniz-Centre for European Economic Research Germany

1999 - 2000

Forecasting in the European Automotive Industry

Adam Opel AG Rüsselsheim Germany

2002 - 2003

Global Innovation Positioning Strategy - Lead Market Analysis for Functional Clusters

DaimlerChrysler AG Germany

2002 - 2003

Forecast Model of Intermediate Products

SEW Eurodrive Germany

1999 - 2000

Sales Forecasts Serving as Strategic Instruments for Corporate Planning. Example: Lubricants Market

DEA/Fuchs Petrolub AG Mannheim Germany

1999 - 2001

Lead Markets for Global Products

Förderverein des ZEW Mannheim Germany

1999 - 2000

Predicting Lead Markets for New Innovation Projects

DaimlerChrysler AG, Stuttgart Germany

1998 - 1999

Global Sourcing in the Mechanical engineering Industry

Heidelberger Druckmaschinen AG Heidelberg Germany

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Academic association membership

2000 - 2018

Research Associate at the ZEW – Leibniz Centre for European Economic Research in Mannheim

ZEW - Leibniz-Centre for European Economic Research Germany

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