Prof. Dr. phil.
Romina Müller
Applied Consumer Psychology
Contact
Room
W2.4.04
Colloquium
Do, 13.30h -15.00h - nach vorheriger Anmeldung per Mail.
Phone
(07231) 28-6229Prof. Dr. Romina Müller is Professor of Applied Consumer Psychology at Pforzheim University’s Business School. Since summer semester 2026, she has been teaching in the business and management programs, focusing on market research and consumer psychology, with a particular emphasis on qualitative research methods.
She studied Sociology, Social Psychology, and Business Psychology at the University of Mannheim, Lund University, and Allensbach University. She completed her PhD at Leuphana University of Lüneburg, where she also worked as a research associate in the field of education and organizational research. In addition, she was a visiting researcher at the University of California, Berkeley. Her academic career has also included positions at Ludwigshafen University of Business and Society and Europa-Universität Flensburg. Prior to joining Pforzheim University, she spent over a decade working in international market research.
Her work focuses on innovation research, co-creation, and qualitative and digital research methods, particularly online ethnography and AI-supported qualitative research.
(International) Market Research , Innovation Research , Qualitative Market Research , Quantitative Marketing Research
2018 - Dr. phil., Social Sciences
Leuphana Universität Lüneburg
Germany
2010 - Master of Science, Sociology
Lund University
Sweden
2008 - Bachelor of Arts, Sociology
Universität Mannheim
Germany
since 2026 - Pforzheim - Germany
Professor for Applied Consumer Psychology
2018 - 2025 - T garage Strategy & Research - Australia
Director
2016 - 2018 - Nielsen - Australia
Senior Manager, Consumer Insights
2014 - 2016 - Hochschule Ludwigshafen - Germany
Research Project Lead
2014 - University of California, Berkeley -
Visiting Scholar
2011 - 2014 - Leuphana Universität Lüneburg -
Research Assistant, than PhD Scholarship Holder
2010 - 2011 - Europa Universität Flensburg - Germany
Research Assistant
2013 - 2014
PhD Scholarship at the Business Faculty, Leuphana Univeristät Lüneburg
Market Research and Consumer Psychology , Marketing Communication and Advertising , Qualitative Methods
Journal article
MÜLLER, R., DONNELLY, P. (2026). When AI blurs the signals: Finding authentic creative consumers. Luminate. Ideas, Insights and Inspiration from across the Australian Research Industry, 18. Mai 2026. Sydney.
MÜLLER, R. (2015). Wertepräferenzen an deutschen Universitäten. Eine Leitbilderanalyse zur Organisationskultur. Beiträge zur Hochschulforschung, 37 (4), pp. 64–78.
MÜLLER, R., REMDISCH, S., KÖHLER, K., MARR, L., REEPO, S., YNDIGEGN, C. (2015). Easing access for lifelong learners: a comparison of European models for university lifelong learning. International Journal of Lifelong Education, 34 (5), pp. 530-550.
MÜLLER, R. (2014). Zur Anrechnung von außerhochschulisch erworbenen Kompetenzen und dem Zusammenspiel von sozialen Hierarchien im universitären Raum. Eine empirische Fassung des Begriffs des außeruniversitären kulturellen Kapitals. die hochschule. journal für wissenschaft und bildung, 23 (5), pp. 115-130.
MÜLLER, R., KÖHLER, K. (2014). Zur Internalisierung von Lebenslangem Lernen an europäischen Hochschulen. Eine Bestandsaufnahme der gegenwärtigen Veränderungsprozesse. Zeitschrift Hochschule und Weiterbildung, 1 (2014), pp. 10-14.
MÜLLER, R., OTTO, C. (2013). Zur Weiterbildung an die Hochschule? Barrieren für die Aufnahme eines weiterbildenden Studiums. DIE Zeitschrift für Erwachsenenbildung, 20 (4), pp. 41-44.
MÜLLER, R., BEITEN, S. (2013). Changing learning environments at university? Comparing the learning strategies of non-traditional European students engaged in lifelong learning. Journal of Educational Sciences and Psychology, 3 (1), pp. 1-7.
MÜLLER, R., REPO, S. (2013). Careerists or educational aspirants? (Re-)entry of European lifelong learners into higher education.. Lline (Lifelong Learning in Europe), 2013 (2), pp. 1-13.
KLEINE-BUDDE, K., MÜLLER, R., KAWOHL, W., BRAMESFELD, A., MOOCK, J., RÖSSLER, W. (2013). The cost of depression – A cost analysis from a large database. JOURNAL OF AFFECTIVE DISORDERS, 147 (1-3), 137-143. doi:10.1016/j.jad.2012.10.024.
Book/Monograph/Ebook
LACY, W. B., CROUCHER, G., BRETT, A., MÜLLER, R. (2017). Australian universities at crossroads: Insights from their leaders & implications for their future. Melbourne Centre for the Study of Higher Education, University of Melbourne.
Chapter in Book
BUSS, I., ERBSLAND, M., RAHN, P., MÜLLER, R., HUSEMANN, B. (2018). Studierende mit Kind: Vereinbarkeit und Flexibilität als Studienerfolgsfaktoren. In Buß, I., Erbsland, M., Rahn, P., Pohlenz, P. (Eds.), Öffnung von Hochschulen. Impulse zur Weiterentwicklung von Studienangeboten. Wiesbaden: Springer VS.
HUSEMANN, B., MÜLLER, R. (2018). Vereinbarkeit von Studium, Beruf und Familie: Implikationen für die Gestaltung von Studienstrukturen. In Buß, I, Erbsländer, M., Rahn, P., Pohlenz, P. (Eds.), Öffnung von Hochschulen. Impulse zur Weiterentwicklung von Studienangeboten ( ed., pp. 255-275). Wiesbaden: Springer VS.
MÜLLER, R., BUSS, I., HUSEMANN, B. (2017). Perspektiven zur Hochschulöffnung unter Einbezug der Betroffenheit der Hochschulmitarbeitenden. In Mai, A. (Eds.), Hochschulwege 2015 – Wie verändern Projekte die Hochschulen? ( ed., pp. 209-226). tredition Verlag.
PÖTSCHKE, I., MÜLLER, R., HORSTMANN, D. (2017). Increasing Knowledge Through Cooperation. How Can Entrepreneurial Universities Establish an Effective Culture of Cooperation? In Cunningham, J. , Guerrero, M. & Urbano, D. (Eds.), The World Scientific Reference on Entrepreneurship. Volume 1: Entrepreneurial Universities. Technology and Knowledge Transfer ( ed., pp. 223-261). World Scientific.
Leader of a project in cooperation with a company; the project length is typically not less than one semester but could be limited to one semester
2026
UX Xplore for website optimisation
Germany
