Prof. Dr. Frauke Sander

Prof. Dr.

Frauke Sander





Donnerstag 14.00 - 15.30 Uhr im W2.4.16


(07231) 28-6637



Prof. Dr. Sander has joined Pforzheim University in the summer term 2014. For two years she worked as part of the Marketing team, before she joined the Business Adminnistration department in the summer term 2016.

Before working at Pforzheim University, she worked for the corporate and market strategy practice of Deloitte Consulting. Her consulting projects included marketing and sales strategy, pricing, commercial due dilligence, qualitative and quantitative market research as well as post merger integration.

From 2000 until 2005 Prof. Sander worked at the Ludwig-Maximilians-University in Munich as a research associate. Subsequently, she conducted several consulting projects for the Forest Stewardship Council in Panama and Germany.

since 2016 - Hochschule Pforzheim - Germany


2014 - 2016 - Pforzheim University - Germany

Interim Professor, Marketing

2006 - 2014 - Deloitte Consulting - Germany

Corporate & Market Strategy Consulting

2005 - Forest Stewardship Council (FSC) - Germany


2000 - 2004 - Ludwig-Maximilians-Universität - Germany

Research Assistant, Member of the Global Brand Center

Marketing ,  Innovative Strategic Management, Consulting ,  Project Management

Journal article

SANDER, F., FOEHL, U., WALTER, N., DEMMER, V. (2021). Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. Journal of Brand Management, 28 (4), 429-445. doi:10.1057/s41262-021-00236-8.

SANDER, F., & JANOVSKY, J. (2016). Globalization as a risk factor for creativity and innovativeness. Ekonomski Vjesnik / Econviews : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 16 (1), pp. 177-192.

JANOVSKY, J., & SANDER, F. (2016). Kreativitätshemmnis Globalisierung. WiSt Wirtschaftswissenschaftliches Studium (8), 428-434.

LANGMACK, F., MEYER, A., & BLÜMELHUBER, C. (2005). Internationaler Vergleich: Globale Marken – Globales Management?. absatzwirtschaft.

LANGMACK, F., & MEYER, A. (2002). Offensives Marketing: Führen statt folgen. Marketingjournal.


LANGMACK, F. (2006). Premiummarken – Begriffsbestimmung, Typologisierung und Implikationen für das Management. FGM Verlag.

Chapter in Book

SANDER, F. (2008). Transactional Pricing – Optimierung durch kundenindividuelles Preismanagement. Wertorientiertes Marketing – Unternehmensressourcen richtig nutzen.

Contribution to Series of Ext. Research Institute

BACHER, U., SANDER, F. (2020). Markenzeichen und Slogan der Volksbanken Raiffeisenbanken. Hohenheimer Genossenschaftsforschung 2020, S. 68-78., Universität Hohenheim, Germany.