Media Management and Digital Media - Bachelor of Science

This Bachelor‘s program offers two complementary specializations: Psychology of Advertising and Media Management. The research area of Psychology of Advertising is how and why advertising affects consumers. In this specialization our students acquire the needed psychological knowledge in a scientifically sound and practical manner. Media Management is about the use of media in corporate communication and provides our students with the necessary know-how needed to work in the management of media companies. As companies normally use the media for advertising, the circle is completed with advertising psychology.