Marketing Intelligence - Master of Science

The master's program in Marketing Intelligence prepares you for a position in a data-driven digital marketing environment. It imparts competencies in marketing and consumer psychology, together with general management skills and a deep understanding of how to manage data. This requires a mix of different competencies: Knowledge of relevant data sources inside and outside an organization, analysis skills, in-depth knowledge of marketing, market and consumer psychology, as well as comprehensive management skills are required to be able to act professionally in a data-oriented interdisciplinary environment.