Marketing Communication and Digital Marketing - Bachelor of Science

As an expert for marketing communication you develop integrated marketing and communication concepts, build strong brands and manage them successfully by using all marketing communication instruments in an integrated way. Embedded in a profound economic education we teach you the needed marketing and communication skills as well as skills in closely related fields such as advertising psychology, market research or competition law. The integration of new and innovative marketing and communication concepts like social media marketing, content marketing, strategic planning or storytelling gives practical insights into the realization possibilities of modern concepts and ideas in advertising.