Prof. Dr.-Ing. Veronique Goehlich

Prof. Dr.-Ing.

Veronique Goehlich

International Business

Contact

Room

W2.3.26

Colloquium

Dienstag 13.30 - 15.00 in W2.3.26. Bitte melden Sie sich vorab per Mail an.

Phone

(07231) 28-6303

Mail

veronique.goehlich(at)hs-pforzheim(dot)de

Véronique Göhlich has been Professor in the International Business program at Pforzheim University since 2010. Her main teaching interests lie in intercultural management and in Franco-German economic relations. In addition, she directs cooperations with several French partner universities (including the double degree program).
She has a master’s degree from the Georgia Institute of Technology (USA) and a doctoral degree in material engineering from the Université Technologique de Compiegne (France). She has many years of private sector experience, working as a marketing director and as a manager of international distribution companies in the materials and steel industries. Her experience has taught her the importance of adhering to elementary rules in intercultural management to take existing cooperations and promising business ideas beyond the planning stage.

Véronique Göhlich studies Germany and France comparatively, examining the economic, industrial and political questions that affect them.
Franco-German relations have signal importance for both countries, especially with regard to EU policy and the economy, with each being the other’s leading trading partner. Pforzheim University is the only German university that offers an integrated trilingual (German/English/French) program of study in international business. In her work, Véronique Göhlich studies cooperation between France and Germany and Franco-German relations. She investigates the differing concepts of sustainable corporate social responsibility between German and French companies, and the difficulties German and French university systems have had conforming to the EU’s LMD reform. She works closely with the Franco-German institute in Ludwisburg. She carries out comparative research on gender diversity,
considering the influence of culture on gender-specific career factors and the expectations of young professionals. In the coming years she plans to devote more research to electric vehicles and their acceptance in various countries.
In addition to her research, Professor Göhlich regularly carries out practice-oriented projects to improve Franco-German cooperation in international companies and mid-size industries. She concentrates specifically on team building workshops and executive management coaching.


Intercultural Management ,  Compatibility of Work and Family Cross-Country Comparisons ,  Corporate Social Responsibility: Comparison in Germany and France ,  Electric Vehicles: Cross-Country Comparison

Journal article

GOEHLICH, V., FOURNIER, G., & RICHTER, A. (2020). What can we learn from digitalisation and servitisation to shape a new mobility paradigm?. International Journal of Business and Globalisation, 24 (3), 296-306.

HEILER, J., GOEHLICH, V., MORELLI, F. (2020). SURVIVING POSSIBLE? A QUALITATIVE ANALYSIS OF THE CURRENT TRANSFORMATION PROCESSES IN THE GERMAN AUTOMOTIVE SUPPLIER INDUSTRY, DUE TO AUTONOMOUS AND ELECTRIC VEHICLES. Anwendungen und Konzepte der Wirtschaftsinformatik AKWI, 2020 (11), 79 - 88.

MEMA, D., GOEHLICH, V., MORELLI, F. (2020). Evaluierung der Wahrnehmung von Chatbots im Kundenservice zur Optimierung der Mensch-Maschine-Interaktion. Anwendungen und Konzepte der Wirtschaftsinformatik AKWI, 2020 (12), 48-63.

BREMSER, K., WALTER, N., GOEHLICH, V. (2018). A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull. International Journal of Comparative Management, 1 (4), pp. 333-354.

BREMSER, K., & GOEHLICH, V. (2016). How school systems influence leadership styles and behaviour. World Review of Entrepreneurship Management and Sustainable Development, 12 (2/3), 175-192. doi:http://dx.doi.org/10.1504/WREMSD.2016.074975.

GOEHLICH, V., WUEST, K., & PALM, S. (2015). Gender Egalitarianism and Career Expectations: Comparing China, France, Germany, Mexico, Russia, and Turkey. The International Journal of Organizational Diversity, 15 (2), pp. 1-12.

GOEHLICH, V., FOURNIER, G., SEIGN, R., & WÜRZER, D. (2012). Carsharing mit Elektrofahrzeugen - Ein Beitrag zu unserer zukünftigen Mobilität. ZfAW (1), 60-68.

GOEHLICH, V. (2008). Vereinbarkeit von Karriere und Familie: Nur ein französischer Traum?. World-Women-Work Journal (1), pp. 40-43.

GOEHLICH, V., & DORISON, F. (2004). Interkulturelle Begleitung. Der Betriebswirt : Management in Wissenschaft und Praxis (4), 19-24.


Chapter in Book

GOEHLICH, V., GILBERTSON, B., BREMSER, K. (2020). Implementation of female Mentoring. Programs in German companies: Still some way to go. In Weber, Y.; Vrontis, D.; Troukatos, E.; Riad Shams, S. M. (Eds.), The Cross-disciplinary Perspectives of Management: Challenges and Opportunities (pp. 83-95). Bingley: Emerald Publishing.

GOEHLICH, V. (2019). Tanz zwischen den Kulturen - Verhandeln im interkulturellen Kontext. In Eidel/Tybussek (Ed.), Konflikte lösen - Verhandeln unter Stress (pp. 194-202). Haufe.

FOURNIER, G., GOEHLICH, V., BOGENBERGER, K., & SEIGN, R. (2015). Car-sharing with electric vehicles: A contribution to sustainable mobility?. In H.Proff (Ed.) (pp. 955-975). Osijek - Porec: Interdisciplinary Management Research X.


Article in Proceeding

BREMSER, K., WENDENBURG, J., GOEHLICH, V. (2018). THE IMPACT OF CONSUM ER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENE SS – A CROSS - CULTURAL STUDY ON SOURCE CREDIBILITY. In Euromed Research Business Institute (Ed.), 11 th Annual Conference of the EuroMed Academy of Business (pp. 198-217).

SPURR, M., GOEHLICH, V., & FOURNIER, G. (2017). Ownership structure and financial performance of companies in the french stock market index CAC 40: is the french government a performing shareholder?. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Eds.), Global and national business theories and practice: bridging the past with the future, 10th Annual Euromed Conference (pp. 1717-1731). EuroMed Press.

GOEHLICH, V., FOURNIER, G., & RICHTER, A. (2017). What can we learn from digitalization and servitization to shape a new mobility paradigm. In Bremser, Kerstin / Alonso-Almeida, María del Mar (Eds.), Sharing Economy - COLLABORATIVE CONSUMPTION: CURRENT TRENDS AND VISIONS IN KEY ECONOMIC AREAS FOR GERMANY AND SOUTHERN EUROPE (pp. 69-84).

GILBERTSON, B., BREMSER, K., & GOEHLICH, V. (2016). Is mentoring helping women getting promoted in German companies?. In Euromed Press (Ed.), 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 917-929).

GOEHLICH, V., & WUEST, K. (2015). Gender role perceptions among female students of economics from China, Germany, Mexico, Russia and Turkey., Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, 8th Annual Conference of the EuroMed Academy of Business (pp. 900-915).

GOEHLICH, V., BREMSER, K., & ALONSO-ALMEIDA, M. D. M. (2015). Can global publicity be perfectly local? an exploratory study., 8th Annual conference of the EuroMed Academy of Business Innovation, entrepreneurship and sustainable value chain in a dynamic environement (pp. 379-391).

GOEHLICH, V., LICHY, J., MERLE, K., & STOKES, P. (2015). Catching the technology wave: an enquiry into perceptions and usage of information and communication technologies in higher education-Implications for human ressources. In AGRH (Ed.), 25th Congres AGRH.

GOEHLICH, V., & BREMSER, K. (2014). Does the german school system prepare for culturally sensitive managers?. In Euromed-Press (Ed.), 7th annual conference of the EuroMed Academy of Business (pp. 816-828).

GOEHLICH, V., WÜST, K., & PALM, S. (2014). Gender Egalitarianism: comparing China, France, Germany, Mexico, Russia and Turkey., 14th international Diversity in Organizations, Communities and Nations Conference.

GOEHLICH, V. (2013). Réforme License-Master-Doctorat (LMD) en France et en ALLEMAGNE. In Fakultät für Wirtschaft und Recht der Hochschule Pforzheim (Ed.), 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 35-41).

GOEHLICH, V. (2013). Responsabilité sociale des entreprises (RSE) En France Et En Allemagne. In Fakultät für Wirtschaft und Recht der Hochschule Pforzheim (Ed.), 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 89-94).

GOEHLICH, V. (2012). Double-Diplôme franco-allemand: Mission difficile., DFI Jahrestagung „Die deutsch-französischen Beziehungen“.

GOEHLICH, V. (2011). Le rap et le hip-hop en France: un art alternatif., DFI Jahrestagung „Frankreich als Kultur-Nation? – kulturelle Dimensionen des gesellschaftlichen Wandels.


Language course

2020

Workshop Academic Writing

University of Maryland United States

2013

Teilnahme "Conference English and academic presentation skills" (DAAD)

Germany

2013

Teilnahme "Rhythm, pronounciation and grammar in academic speech"

Germany


Presentation at a Conference

2020

10th annual Conference Atlas AFMI

France

2019

AFMI Atlas June 2019

Switzerland

2017

Euromed 2017

Italy

2016

"Industriepolitik- Unterschiede zwischen Frankreich und Deutschland » Deutsch-französische Arbeitsgruppe "Industriepolitik" der IG Metall, Berlin

IG Metall Germany

2016

Vortrag „Is Mentoring helping women getting promoted in German companies?“ bei der 9. Annual Euromed Conference, Varsaw, Polen

Euromed Conference Poland

2016

Vortrag « Funktion und Rolle des Aus- und Weiterbildungssystems in der französischen Automobilindustrie“ bei der Tagung „Die Wettbewerbsfähigkeit Der deutschen und französischen Automobilindustrie- Ökonomische, politische und kulturelle Kontexte“ an der Tübingen-Universität

Universität Tübingen Germany

2015

Presentation at the 8th Annual Euromed Conference

Italy

2015

Presentation at DFI Conference

Germany

2014

Presentation at the 7th Annual Euromed Conference

Norway

2014

Presentation at the 14th International Conference on diversity in Organizations, Communities and Nations

Austria

2012

Germany


Maintaining an active consulting practice (regular, not only on an informal basis)

since 2020

Gutachterin für den DAAD

Germany

since 2019

Gutachterin für Doppel-Diplome der DFH

Germany

since 1996

Germany


Expert Assessement/Evaluation

2019

Deutsch-französische Hochschule Germany


Reviewer

since 2018

International Journal of Comparative Management

England

since 2018

Reviewer für International Journal of Business and Globalisation

England

since 2015

France

since 2015

United States

2014

France


Completion of a significant consulting activity (produces a verifiable document or product)

2017

Weiterbildung von Uni-Dozenten

GIZ Palestine


Member of the organizing committee of a professional event

2017

Fachtagung Transformation der Automobilindustrie

Germany


Participation at a conference (kein Vortrag)

2016

Germany

2015

Germany

2014

AGRH Annual Conference (Association Francophone de Gestion des Ressources Humaines)

United Kingdom

2013

AACSB European Yearly Conference

Denmark

2012

Forschungstag Gender

Germany

2012

Germany

2012

RIODD Congress Nantes

France

2011 - 2013

Germany


Other administrative responsibility in academic service

since 2016

Projektleiterin beim Programm der deutsch-Französische Jugendwerk „Deutsch-Französischer Freiwilligendienst im Hochschulbereich“

Hochschule Pforzheim Germany

since 2014

(Weiter-)Entwicklung neuer Double Degree Studiengänge

Germany

2014 - 2015

Member of the Continous Improvement Committee at the Hochschule

Germany

2013 - 2018

Fakultätsratsmitglied

Germany


Member of the organizing committee of an academic conference

2016

Mitglied des Organisationskommittee der akademischen Konferenz „Die Wettbewerbsfähigkeit Der deutschen und französischen Automobilindustrie- Ökonomische, politische und kulturelle Kontexte“ an der Tübingen-Universität

Germany


Presentation/Speech

2016

"Le Rôle du Manager- Unterschiede zwischen Frankreich und Deutschland »

Germany

2014

Round Table at DFI

Germany


Participation at a seminar/workshop (nur Teilnahme)

2015

France

2014

Germany

2014

Germany

2013

Germany

2011

Germany

2011

Forschung an Fachhochschulen für neuberufene Professorinnen

Germany


Research Semester/Sabbatical

2014 - 2015

Germany


Media Citation

2012

Germany

2012

Germany


Participation in a project funded from public institutions

2011 - 2015

Germany


Other

2011

Mitglied der Jury für die mündliche Master-Prüfung an der EDHEC

France


Counselling of high school students/school visits/presentations

since 2010

Jährlicher Vortrag am Wagenburg-Gymnasium in Stuttgart (Schule mit Abi-Bac)

Germany