Timo Kienzler
Timo Kienzler is a research assistant at Pforzheim University. He studied international management at Karlsruhe University of Applied Sciences and at the Business School at Furtwangen University. He then worked in the areas of market research and project management.
Since 2019, he supervises the Consumer Research Lab at Pforzheim University and teaches the use of device based research methods such as eye tracking or automatic facial expression recognition in the area of ??advertising effectiveness research in various courses.
In addition to his work at Pforzheim University, Timo Kienzler has been an external doctoral student at the Chair of Marketing & Consumer Behavior at the University of Hohenheim since 2021. His research focuses on consumer decision-making behavior and the influence of comparative advertising.
Data Analytics , Empirical Research Methods , Cognition and Emotion , Market Research , Quantitative Marketing Research , Advertising Research
2017 - Master of Science, International Management
Furtwangen University
Germany
2015 - Bachelor of Science, International Management
Hochschule Karlsruhe – Technik und Wirtschaft
Germany
Market Research and Consumer Psychology , Marketing Communication and Advertising
Article in Proceedings
KIENZLER, T., FÖHL, U. (2024). When showing off is the best. Mediator and Moderator Variables for Status Consumption of Maximizers. AMA Winter Academic Conference (pp. 446 - 460).
KIENZLER, T., KRUEGER, S. (2024). Adoption criteria for AR shopping apps. The role of maximizing tendencies in the adoption intention of AR shopping apps. AMA Winter Academic Conference (pp. 162 - 165).
KIENZLER, T. (2022). The German Maximizing Tendency Scale. Translation, Validation and Relationship with Behavioral Measures From German Consumers. Interdisciplinary Management Research. (pp. 507 -523).