Prof. Dr.
Matthias Handrich
Contact
Room
W2.3.04
Colloquium
Forschungssemester - kein Kollquium
Phone
(07231) 28-6266Matthias Handrich is Professor of International Business at Pforzheim University. He studied business administration at the University of Mannheim, as well as at EDHEC Nice and the London School of Economics. After completing his doctorate at the EBS University of Business and Law, Matthias Handrich worked as a consultant at Siemens AG from 2012 to 2018, where he led projects focusing on digital transformation, digital marketing and sales, and innovation and technology management. From 2018 to 2020, he worked at Daimler AG in the CASE (Connected, autonomous, shared, and electric) division where he led group-wide projects in the areas of data science/ machine learning for digital sales and developed digital business models for autonomous driving. Matthias Handrich has published in numerous internationally renowned top journals such as the Journal of Product Innovation Management and the Journal of the Academy of Marketing Science.
His research focuses on digital transformation, innovation management, and digital marketing & sales topics. He is also a reviewer for numerous internationally renowned journals.
Matthias Handrich focuses on the effects of digital transformation on various areas in the company. In particular, he investigates how Data Science and Artificial Intelligence support companies in decision-making. His research projects are on the following topics: AI-based business models, Intelligent pricing, RPAs, Data Strategy. In addition, Matthias Handrich has published extensively on the topic of customer co-creation as well as innovation adoption and innovation resistance.
His publications focus on the practical relevance of his research as well as on a high scientific standard. Through his broad research network, he is in constant exchange with universities (Saarland University, University of Münster, EBS University, University of Kassel). Furthermore, he also supports the model of cooperative doctoral studies.
, , , Strategic Management , Marketing , Artificial Intelligence
2018 - 2020 - Daimler AG - Germany
Project manager for digital business models and services
2012 - 2018 - Siemens AG - Germany
Inhouse consulting - Focus on Digital Transformation, digital Marketing and Sales, Innovation- and Technology Management
2009 - 2012 - EBS Oestrich-Winkel - Germany
Consultant and doctoral student at Strascheg Institute for Innovation, Digital Transformation and Entrepreneurship
2017
Werner von Siemens Awards for big data-based CRM Tool
2016
Winner of the Audi Digital Innovation Challenge
2014
DAAD Konferenzstipendium
2012
William R. Darden Best Marketing Research Paper Award der 2012 Annual Conference of the Academy of Marketing Science für den Beitrag "The Dark Side of Customer Co-Creation - What happens when technology-based co-created Services fail"
, Techniques in international Commerce and Trade , , Agile Project Management , Data Science and Digital Business Models
Journal article
HANDRICH, M. (2022). Does AI do more harm than good? Assessing innovativeness and complaining intentions for successful and failed Mechanical and Feeling AI services. Proceedings of the International Conference on Information Systems (ICIS), 1434.
HANDRICH, M., HEIDENREICH, S., MUNCK, C. (2021). Do opposites attract in New Product Development - Investigating the role of Innovation Management Control Cooperation across the NPD process. International Journal of Innovation Management, 28 (8), 2150081. doi:10.1142/S136391962150081X.
HANDRICH, M. (2021). Alexa, You Freak Me Out – Identifying Drivers of Innovation Resistance and Adoption of Intelligent Personal Assistants. Proceedings of the International Conference on Information Systems (ICIS), 2114.
ANAGNOU, M., HANDRICH, M., SCHNELLBÄCHER, B., HEIDENREICH, S. (2019). Two sides of the same coin – How the application of effectuation and causation shapes business model elements through-out the development stages of digital start-ups. International Journal of Entrepreneurial Venturing*, Vol. 11 (No. 4), 309-334.
SCHWEITZER, F., HANDRICH, M., HEIDENREICH, S. (2019). Making use of digital transformation in product lifecycle management (PLM): The role of IT-enabled PLM systems for new product development. International Journal of Innovation Management, Vol. 23 (No. 7), 211-225.
HEIDENREICH, S., KRAEMER, T., HANDRICH, M. (2016). Satisfied and unwilling: Exploring cognitive and situational resistance to innovations. Journal of Business Research, 69 (7), 2440-2447.
SOMMER, L., HEIDENREICH, S., HANDRICH, M. (2016). War for talents – How organizational innovativeness affects employer attractiveness. R&D Management, 47 (2), pp. 299-310.
HEIDENREICH, S., HANDRICH, M. (2015). What about passive innovation resistance? Investigating adoption-related behaviour from a resistance perspective. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 32 (6), 878-903.
HANDRICH, M., HANDRICH, F., HEIDENREICH, S. (2015). Firm innovativeness – The sufficient condition for business success? Examining antecedents of firm innovativeness and how it affects business success. International Journal of Innovation Management, 19 (5), 1-26.
HEIDENREICH, S., WITTKOWSKI, K., HANDRICH, M., FALK, T. (2015). The dark side of customer co-creation: Exploring the consequences of failed co-created services. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43 (3), 279-296.
HEIDENREICH, S., HANDRICH, M. (2015). Adoption of technology-based services: the role of customers’ willingness to co-create. Journal of Service Management, 26 (1), 44-71.
HANDRICH, M., HEIDENREICH, S. (2013). The Willingness of a Customer to Co-Create Innovative, Technology-based Services: Conceptualization and Measurement. International Journal of Innovation Management, 17 (4), 1-36.
HANDRICH, M., STEINKE, K., WISCHMANN, R., SCHENTLER, P. (2011). Beschaffungscontrolling bei der Deutschen Lufthansa. Controlling (11), 564-571.
Book/Monograph/Ebook
HANDRICH, M. (2012). The Power of Co-Creation - Managing Customer Co-Creation of Technology-Based Services. Hamburg: Verlag Dr. Kovac.
HANDRICH, M., BAUER, H. (2011). Wie Du mir so ich Dir- Das Vergeltungsverhalten von Kunden nach Servicefehlern, Institut für marktorientierte Unternehmensführung. Universität Mannheim.
Chapter in Book
HANDRICH, M. (2017). Fallstudie Automatisierungs GmbH. In Horváth, P. Gleich. R., Seiter, M. (Eds.), Controlling - 10 Fallstudien aus der Unternehmenspraxis (pp. 137-150). München: Vahlen.
Article in Proceedings
HANDRICH, M., HEIDENREICH, S., KRÄMER, T., GOUTHIER, M. (2014). Making use of Tariff-Choice Biases – Investigating Strategies to enhance Intensity of Flat-rate Biases. Global Marketing Conference.
HANDRICH, M., HEIDENREICH, S., KRÄMER, T. (2014). Satisfied and Unwilling - Exploring cognitive and situational Resistance to Innovations. Global Marketing Conference.
HANDRICH, M., HEIDENREICH, S. (2013). The power of co-creation - Examining customers’ willingness to co-create as the missing link to explain the adoption of technology-based services. AMA Summer Marketing Educators' Conference.
HANDRICH, M., HEIDENREICH, S., KRÄMER, T. (2013). What about passive innovation resistance? Investigating adoption-related behaviour from a resistance perspective. AMA Summer Marketing Educators' Conference.
HANDRICH, M., HEIDENREICH, S. (2012). The dark side of customer co-creation – What happens when technology-based co-created services fail. AMS Conference.
HANDRICH, M., HEIDENREICH, S. (2012). I don’t need it and I don’t want to - Examining effects of situational and cognitive Resistance to Innovations. AMA Summer Marketing Educators' Conference.
HANDRICH, M., HEIDENREICH, S. (2012). Is there a dark side to customer co-creation? Exploring consequences of failed co-created services. AMA Summer Marketing Educators' Conference.
HANDRICH, M., HEIDENREICH, S. (2011). The Relevance of Consumers’ Preference Dispositions within Tariff-Choices. QUIS12 (the 12th International Research Symposium on Service Excellence in Management).
HANDRICH, M., HEIDENREICH, S. (2011). Tit for tat - Is customer retaliation in a service recovery context predictable?. The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference.
HANDRICH, M., HEIDENREICH, S. (2011). Failure - The Mother of Innovation? How Resistance to Change and Status Quo Satisfaction drive Passive Innovation Resistance. The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference.
HANDRICH, M., HEIDENREICH, S. (2011). Consumers' Resistance to Innovations – Investigating the Cases of Passive and Active Innovation Resistance. The 2011 Asia-Pacific Conference of the Association for Consumer Research Conference.
HANDRICH, M., HEIDENREICH, S. (2010). The Fascination of Limitless Consumption - An Empirical Study of Existence and Causes of Flat-Rate Biases in the Cellular Mobile Industry. Global Marketing Conference Tokyo.
Expert Assessement/Evaluation
since
Reviewer International Journal of Innovation Management
Germany