HS PF
DE
Prof. Dr. Kerstin Bremser

Prof. Dr.

Kerstin Bremser

International Business

Contact

Room

W2.3.26

Colloquium

Montag 09.45 - 11.15 Uhr in W2.3.26. Bitte melden Sie sich vorab per Mail an. Achtung: am 11.04. findet kein Kolloquium statt.

Phone

(07231) 28-6299

Mail

kerstin.bremser(at)hs-pforzheim(dot)de

Kerstin Bremser has been Professor of International Business at the Pforzheim University since 2008, specializing in the Spanish-speaking realm. From 2012 to 2020, she headed the bachelor’s degree program in International Business. In 2021, she took over the academic management of the International Office. After completing her studies of European Management at the Otto-Friedrich University of Bamberg she began her professional career in the department of strategic management consulting at McKinsey & Company in Frankfurt. As of 2000, she worked at the internal management consultancy of Degussa AG, Frankfurt. At the same time, she commenced her doctoral studies at the University of St. Gallen (HSG) in Switzerland. She wrote her doctoral thesis on “The Impact of the Mercosur (South America’s trading alliance) on the Chemical Industry in 2004”. In September 2003, Kerstin Bremser moved to Switzerland to work as a Key Account Manager for the Spanish business of Polypag AG, a mid-sized manufacturer of construction chemicals. Soon after, she was promoted to Assistant Sales Manager. Since her appointment at Pforzheim University, Kerstin Bremser has been involved in teaching and research related to strategic issues in the tourism industry and cultural difference between Europe and South America. She regularly serves as a guest lecturer at various Spanish-speaking universities (Universidad Autónoma, Madrid, Spain; Universidad da Coruna, Spain; Universidad del Pacífico, Lima, Peru). Kerstin Bremser speaks fluent German, English, Spanish, and French, and has advanced knowledge of Portuguese.
Kerstin Bremser, as part of international teams, regularly publishes in high-ranking journals in the field of tourism, e. g. the International Journal of Contemporary Hospitality Management, Services Industries and Journal of Hospitality and Tourism Management, for which she also serves as a reviewer. In 2016, she was awarded the Emerald Literati Best Paper Award. From 2017 to 2018, she was a member of the Intertalentum Scientific Advisory Board of the UAM, Madrid/Spain, for the selection of Marie-Curie PhD projects in the field of social sciences.

Kerstin Bremser works in international teams on the influence of economic crises on companies in the tourism sector, where she researches the area of crisis management in the context of economic and health crises. The 2008 financial crisis hit Spain hard and changed consumer spending. Tourism is one of Spain’s most important economic sectors. A variety of studies have shown that crisis management is essential for companies. It is crucial that they adapt and prepare for crises in advance — even less frequent ones such as natural disasters, epidemics, terrorist attacks and economic crises — if they want to weather the storm. In her work, Kerstin Bremser investigates how Spanish companies prepare and adapt to the economic crisis and which strategies promise to be successful.
A new focus of her research is in the area of health risks (SARS, Covid-19, toxic jellyfish) and their impact on the affected tourism regions, as well as the travel behavior of different tourists. In addition, Kerstin Bremser deals intensively with other manifestations of tourism such as overtourism or sustainable forms of travel such as the Airbnb booking platform. Another area of expertise is intercultural studies, in particular the differences between Spanish-speaking countries in South America and Europe.


Intercultural Management ,  Strategy ,  Tourism Industry ,  Sharing Economy ,  Crisis Management ,  Start-up analysis

since 2016

Emerald Literati Network Awards for Excellence 2016


International Business

Journal article

WUEST, K., CROWLEY-CYR, L., GERSHWIN, L. -A., BREMSER, K., ABRAHAM, V., MORENO MARTIN, M., CARRENO, M. (2022). Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations. Journal of Hospitality and Tourism Management, 51, 196-206.

ABRAHAM, V., BREMSER, K., CARRENO, M., CROWLEY-CYR, L., MORENO, M. (2021). Exploring the consequences of COVID-19 on tourist behaviors: perceived travel risk, animosity and intentions to travel. Tourism Review, 26 (4), 701-717. doi:https://doi.org/10.1108/TR-07-2020-0344.

BREMSER, K., WUEST, K. (2021). Money or love - Why do people share properties on Airbnb? Journal of Hospitality and Tourism Management, 48 (September), 23-31. doi:10.1016/j.jhtm.2021.05.009.

BREMSER, K., CROWLEY-CYR, L., ABRAHAM, V., MORENO-MARTÍN, M. J., CARRENO, M. (2021). Application of the health belief model to explain public perceptions, travel intentions and actions during COVID-19: a sequential transformative design. Journal of Hospitality and Tourism Insights, ahead of print (ahead of print). doi:https://doi.org/10.1108/JHTI-12-2020-0235.

BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2020). Editorial. International Journal of Business and Globalisation, 24 (3), 293-295.

BREMSER, K., SAENZ ARTEAGA, A., OSTOS MARINO, J. (2020). The influence of the project team efficacy and organizational factors on the success of mining project management. Universidad & Empresa, 22 (39), pp. 1-23. Bogotá.

BREMSER, K., SAENZ ARTEAGA, A., OSTOS MARINO, J., & LIZARZABURU BOLANOS, E. (2019). Estudio exploratorio en gestión de proyectos. Memoria Investicaciones en Ingenieria, 17 (1), pp. 91-111. Montevideo.

BREMSER, K., SAENZ ARTEAGA, A., & OSTOS MARINO, J. (2019). Relación entre estrategias de negocios y características organizacionales con los tipos de innovación: aplicación en empresas de servicios. Revista Perspectiva Empresarial, 6 (2), pp. 5-19.

BREMSER, K., ALONSO-ALMEIDA, M. D. M., & LLACH, J. (2018). Strategic alternatives for tourism companies to overcome times of crisis. Service Business, Vol.12 (No. 2), 229-251. doi:10.1007/s11628-017-0344-7.

BREMSER, K., ALONSO-ALMEIDA, M. D. M., & LLACH, J. (2018). Reducing costs or increasing marketing: Strategic suggestions for firms in crisis situations. Journal of Customer Behaviour, 17 (3), 211-228. doi:10.1362/147539218X15434304746054.

BREMSER, K., WALTER, N., GOEHLICH, V. (2018). A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull. International Journal of Comparative Management, 1 (4), pp. 333-354.

BREMSER, K., & OLIVOS-ROSSINI, M. (2017). Teaching in virtual environments to enhance intercultural understanding between Germans and Peruvians. World Review of Entrepreneurship Management and Sustainable Development, 13 (5/6), 635-646.

BREMSER, K., & GOEHLICH, V. (2016). How school systems influence leadership styles and behaviour. World Review of Entrepreneurship Management and Sustainable Development, 12 (2/3), 175-192. doi:http://dx.doi.org/10.1504/WREMSD.2016.074975.

BREMSER, K., ALONSO-ALMEIDA, M. D. M., LLACH, J., & BARQUERO, J. D. (2016). Workforce and destination influence over hospitality industry performance. EuroMed Journal of Business, 11 (3), 403-417. doi:doi/full/10.1108/EMJB-04-2016-0014.

ALONSO-ALMEIDA, M. D. M., BREMSER, K., & LLACH, J. (2015). Proactive and Reactive Strategies Deployed by Restaurants in Times of Crisis: Effects on Capabilities, Organization and Competitive Advantage. International Journal of Contemporary Hospitality Management, 27 (7), 1641-1661.

ALONSO-ALMEIDA, M. D. M., & BREMSER, K. (2015). Does Gender Specific Decision Making exist?. EuroMed Journal of Business, 10 (1), 47-65. doi:http://dx.doi.org/10.1108/EMJB-02-2014-0008.

FLORES, A., & BREMSER, K. (2015). A cross-cultural and change mangement perspective on mergers and acquisitions. Technics Technologies Education Management ttem, 10 (4), pp. 449-459.

BREMSER, K., & ALONSO-ALMEIDA, M. D. M. (2015). Dynamic capabilities and SME: The example of Chinese tourism companies in Spain. European Accounting and Management Review, 2 (1), 126-138.

ALONSO-ALMEIDA, M. D. M., & BREMSER, K. (2014). Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter?. European Accounting and Management Review, 1 (1), 1-24.

SUTTON, H., BREMSER, K., & PAUL, J. (2014). International Acquisitions: Spains Actividades de Construcción y Servicios (ACS) Battle for Control of Germanys Hochtief (HT). International Journal of Business Administration, 5 (5), pp. 14-26.

ALONSO-ALMEIDA, M. D. M., & BREMSER, K. (2014). Management decisions in crisis times: a gender perspective. Technics Technologies Education Management ttem, 9 (1), pp. 43-49.

BREMSER, K., & ALONSO-ALMEIDA, M. (2013). Crisis Anticipation: Has it any impact in anti-crisis preparation?. Journal of Business and Economics in Times of Crisis, 1 (2), 7-22.

BREMSER, K., & ALONSO-ALMEIDA, M. (2013). Strategic Responses of the Spanish Hospitality Sector to the Financial Crisis. International Journal of Contemporary Hospitality Management, 32, 141-148.


Dissertation

BREMSER, K. (2004). Der Einfluss von Marktöffnung und Mercosur auf die Strategien von Tochtergesellschaften multinationaler Unternehmen - Betrachtung der chemischen Industrie., St. Gallen, Switzerland.


Chapter in Book

GOEHLICH, V., GILBERTSON, B., BREMSER, K. (2020). Implementation of female Mentoring. Programs in German companies: Still some way to go. In Weber, Y.; Vrontis, D.; Troukatos, E.; Riad Shams, S. M. (Eds.), The Cross-disciplinary Perspectives of Management: Challenges and Opportunities (pp. 83-95). Bingley: Emerald Publishing.

BREMSER, K., & ALONSO ALMEIDA, M. D. M. (2019). ‘Overtourism’? Understanding and Managing Urban Tourism Growth beyond Perceptions Volume 2: Case Studies. In UNWTO (Ed.), Overtourism (pp. 72-75). UNWTO.

BREMSER, K. (2019). Brasilien Best-Practice Gudie für eine erfolgreiche Due Diligence und kulturelle Integration. In Eike Bicker / Sonja Sackmann (Ed.), Compliance bei M&A-Transaktionen - Best-Practice Gudie für eine erfolgreiche Due Diligence und kulturelle Integration (pp. 285-302). Schaeffer-Pöschel-Verlag.


Contribution to Series of Ext. Research Institute

BREMSER, K. (2020). Hydromassage in today's "no-touch" normal:. Opportunities & benefits of high-tech, automated massage post CovidID., United States.


Article in Proceeding

BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2021). Covid-19 impacts on recreational tourism in EU countries. CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference (pp. 307-313). Cauthe.

BREMSER, K., WENDENBURG, J., GOEHLICH, V. (2018). THE IMPACT OF CONSUM ER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENE SS – A CROSS - CULTURAL STUDY ON SOURCE CREDIBILITY. In Euromed Research Business Institute (Ed.), 11 th Annual Conference of the EuroMed Academy of Business (pp. 198-217).

BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2018). Status Quo of the Acceptance of the Sharing Economy in Germany. In 11 th Annual Conference of the EuroMed Academy of Business (Ed.), 11 th Annual Conference of the EuroMed Academy of Business (pp. 190-197).

BREMSER, K., ALONSO-ALMEIDA, M. D. M., & LLACH, J. (2017). Reducing costs or increasing marketing: strategic suggestions for tourism firms in crisis situations. In Vrontis, D., Weber, Y., Tsoukatos, E. (Eds.), Euromed 2017: Global and national business theories and practice: bridging the past with the future (pp. 225-236).

BREMSER, K. (2017). Status Quo of the Sharing Economy in Germany. In Bremser, Kerstin / Alonso-Almeida, María del Mar (Eds.), Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe (pp. 35-40).

BREMSER, K., & ALONSO-ALMEIDA, M. D. M. (2017). Sharing Economy and Tourism - Lights and Shadows., MIC 2017 Conference Proceedings :Managing the Global Economy (pp. 95-100).

BINDER, B. C. K., ALONSO-ALMEIDA, M. D. M., & BREMSER, K. (2016). Is enterprise success a women`s topic?. In Vrontis D., Weber Y., Tsoukatos E. (Eds.), 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 270 - 281).

ALONSO-ALMEIDA, M. D. M., BREMSER, K., LLACH, J., & BARQUERO, J. (2016). THE IMPORTANCE OF WORKFORCE DURING FINANCIAL CRISIS SITUATIONS: THE CASE OF THE SPANISH HOSPITALITY INDUSTRY. In ERMBI (Ed.), 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 78-85).

GILBERTSON, B., BREMSER, K., & GOEHLICH, V. (2016). Is mentoring helping women getting promoted in German companies?. In Euromed Press (Ed.), 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 917-929).

GOEHLICH, V., BREMSER, K., & ALONSO-ALMEIDA, M. D. M. (2015). Can global publicity be perfectly local? an exploratory study., 8th Annual conference of the EuroMed Academy of Business Innovation, entrepreneurship and sustainable value chain in a dynamic environement (pp. 379-391).

GÖHLICH, V., & BREMSER, K. (2014). Does the German school system prepare for culturally sensitive managers?., 7th Annual Conference of the EuroMed Academy of Business (pp. 816-828).

BREMSER, K., ALONSO ALMEIDA, M. D. M., RUSSER, F. (2013). The Economic Crisis does not influence Pricing Strategies of Spanish Luxury Hotels. In Fakultät für Wirtschaft und Recht der Hochschule Pforzheim (Ed.), 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 123-127).

BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Fear of a Crisis does not lead to Crisis Preparation in the Tourism Industry. In Fakultät für Wirtschaft und Recht der Hochschule Pforzheim (Ed.), 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 117-122).

BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Facing a financial crisis - the case of Spanish restaurants. In Vrontis, D. / Weber, Y. / Tsoukatos, E. (Eds.), Confornting contemporary Business Challenges through Management Innovation - 6th EuroMed conference of the EuroMed Academy of Business - Conference Readings Book Proceedings. EuroMed Press.

BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Do female management decisions in crisis times differ from male decisions? An exploratory study. In Vrontis, D. / Weber, Y. / Tsoukatos, E. (Eds.), Confornting contemporary Business Challenges through Management Innovation - 6th EuroMed conference of the EuroMed Academy of Business - Conference Readings Book Proceedings (pp. 53-64). EuroMed Press.

BREMSER, K., ALONSO ALMEIDA, M. D. M. (2012). Crisis Anticipation - Has it any Impact in Anti-Crisis Preparation. 2012: 5th Annual EuroMed Conference of the EuroMed Academy of Business Building New Business Models For Success Through Competitiveness and Responsibility (pp. 1668-1669). EuroMed Press.

BREMSER, K., ALONSO ALMEIDA, M. D. M. (2012). Does Fear of a Crisis have an Impact on a Hotel’s Crisis Preparation or Crisis Management? online Publikation.


Editor (Book, Proceeding)

BREMSER, K. (2017). Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe. Madrid: Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe.


Teaching funding

2022 - 2023

Best Practice Spa and Wellness Tourism post Covid in Germany and Spain

DAAD Germany

2017 - 2018

- Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe -

DAAD Germany


Head of an Institute

since 2021

Academic Director International Exchange

Germany

2019

Program Director Language Center

Germany


Reviewer

since 2020

International Journal of Hospitality Management

England

since 2020

Tourism Review

United Kingdom

since 2018

Current Issues in Tourism

England

2017

Management Decision

Emerald Publishing England

since 2017

Journal of Hospitality and Tourism Management

Australia

since 2016

Journal of Hospitality & Tourism Research

Elsevier Netherlands

since 2015

International Journal of Hospitality Management

Germany


Research Semester/Sabbatical

2019 - 2020

research sabbatical

Germany

2015

Forschungssemester

Germany


Member of a public committee of research projects evaluation

2017 - 2021

Gutachterkommission Sommerschulen in Deutschland und im Ausland

DAAD Germany


Presentation at a Conference

2017

Reducing costs or increasing marketing: Strategic suggestions for tourism firms in crisis situationsReducing costs or increasing marketing: Strategic suggestions for tourism firms in crisis situations

Euromed Institute of Business Italy

2017

Management International Conference (MIC)

Italy

2017

AIB - LAT Conference

Peru

2015

Conference presentation jointly with Prof. Dr. Véronique Göhlich and Prof. Dr. María del Mar Alonso-Almeida

Euromed Conference Italy


Editor (Journal)

2017 - 2018

International Journal of Business and Globalisation

Inderscience France


Member of academic advisory council

2017 - 2018

Member of the Intertalentum Scientific Advisory Board

Universidad Autónoma Spain


Board Member/Executive

since 2015

CEO

Landhaus UG Germany


Fairs

2014

Messe Einstieg Abi

Germany


Activities in Executive Education Areas

2011

Adjunct Faculty

EBS Reutlingen Germany