Dominique Schuppler

Dominique Schuppler has been a Research Associate and PhD Candidate in Marketing at Pforzheim University since 2026. In this role, she supports the BBA in International Marketing and the BBA in Consumer Psychology & Market Research programs in both teaching and research, while contributing to research projects in the fields of marketing, consumer psychology, and market research.

She completed her Bachelor’s degree in International Marketing at Pforzheim University as part of a double-degree program, including studies at Tecnológico de Monterrey in Mexico. She subsequently earned a Master of Science in International Management with a specialization in Marketing from Católica Lisbon School of Business and Economics. During her graduate studies, she also completed an exchange semester at the Aalto University School of Business in Finland. In recognition of her outstanding academic performance, she was inducted into Beta Gamma Sigma, the international honor society that recognizes academic excellence at AACSB-accredited business schools worldwide.

Prior to returning to Pforzheim University, Dominique Schuppler gained extensive professional experience in internationally operating consumer goods companies. At Lindt & Sprüngli Germany, she held positions as Marketing Trainee, Assistant Brand Manager, and most recently Junior Brand Manager for the LINDOR brand. In these roles, she was responsible for product launches, portfolio and campaign management initiatives, market and consumer data analysis, and brand activation activities. Additional professional experience includes positions in Brand Management at FrieslandCampina, Corporate Marketing at Bolton Adhesives, and Category Management at Mars.