Prof. Dr.
Anna Hansch
Digital Media and Platforms
Contact
Room
W2.4.03
Colloquium
DI 15.30 - 17.00 Uhr // Bitte per Mail anmelden
Phone
(07231) 28-6653Anna Hansch is Professor of Digital Media and Platforms at the Business School. Her research and teaching focus on media and platform markets, digital business, and entrepreneurship. She is particularly interested in how digital business models and products are developed, marketed, and scaled.
Before joining the Business School, Anna Hansch held leadership positions in the digital economy, including at LinkedIn Germany and in the software industry, and worked in innovation and strategy consulting. At the Alexander von Humboldt Institute for Internet and Society, she coordinated entrepreneurship education programs for aspiring founders and startups within the Innovation & Entrepreneurship research group and was also an associate researcher.
Anna Hansch received her doctorate in Media Economics from Berlin University of the Arts and previously studied at Freie Universität Berlin and the University of Siegen.
Digital Platforms , Digital Marketing , Media Economics , Innovation , Entrepreneurship , Digital Business
2018 - Dr. phil., Media Economics
Universität der Künste, Berlin
Germany
since 2023 - Pforzheim - Germany
Professor of Digital Media and Platforms
2020 - 2023 - LinkedIn -
Manager, Customer Success, LinkedIn Talent Solutions
2017 - 2019 - equeo GmbH -
Head of Customer Success
2014 - 2016 - Alexander von Humboldt Institute for Internet and Society - Germany
Project Coordinator Innovation and Entrepreneurship & Associated Doctoral Researcher
Marketing Communication and Digital Marketing , Corporate Communication Management , Media Management and Digital Media , Digital Business Management , Creative Communication & Brand Management
Journal article
SCHWAAB, M.-O., BIDLER, M., HANSCH, A. (2026). Karrierestart in Umbruchzeiten: Erwartungen von Studenten zum Übergang ins Berufsleben. Personal Quarterly, 78 (4), 34-43.
Chapter in Book
HANSCH, A. (2025). LinkedIn als Karrierenetzwerk und globale Business-Plattform: Anwendungsmöglichkeiten im Überblick. In Stumpp, Stefan; Michelis, Daniel; Schildhauer, Thomas (Eds.), Social Media (5. ed., pp. 395-409). Baden-Baden: Nomos.
Article in Proceedings
RICHTER, A. N., HANSCH, A., WROBEL, M. (2024). From Local Beginnings to Global Reach: The Importance of Micromarket Strategies for Platform Startups – An Empirical Study. (pp. 247-259). 13th International Scientific Symposium Region Entrepreneurship Development.
