New at HS PF: Professor Dr. Elena Scolnaia
News
Professor Dr. Elena Scolnaia joined the Business School in the 2026–27 winter semester as a professor in the field of Business Administration and Strategic Management.
Elena Scolnaia earned her Ph.D. in 2019 from Friedrich Schiller University in Jena. In her dissertation, she examined global research and development networks of multinational corporations and their strategic management.
Prior to her appointment at Pforzheim University, she held various positions in industry and research. From 2011 to 2020, she worked at Daimler Truck AG in the areas of strategy development for research and development as well as strategic product planning. She then took on a project management role for fuel cell systems at cellcentric GmbH & Co. KG, a joint venture between Daimler Truck and the Volvo Group. Most recently, she served as a research associate and visiting lecturer at the Institute for Strategic Innovation & Transformation at HTWG Konstanz.
This combination of strategy, technology, and transformation continues to shape her research today. Her work focuses on three interconnected areas: twin transformation and business model innovation, strategic management and organizational transformation, and innovation ecosystems and international innovation networks.
Prof. Dr. Elena Scolnaia
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