In an enlightening excursion, the MBA students from Pforzheim University had the privilege of visiting La Biosthétique, an internationally renowned family-owned business based in Pforzheim, known for its premium hair and beauty products. This visit was a blend of educational insight and real-world business exposure, offering the students a unique opportunity to delve into the world of luxury beauty production and marketing.
The visit kicked off with an engaging session led by Edwin Teiber, Head of Online Marketing & E-Commerce, and Leopold Jonas, responsible for E-Commerce France. These industry experts shared invaluable marketing insights, providing the students with a deeper understanding of the strategies that drive La Biosthétique’s success. The discussions covered a range of topics from online marketing tactics to the importance of e-commerce in today's digital landscape.
Edwin Teiber and Leopold Jonas emphasized the significance of a robust online presence and the innovative approaches La Biosthétique employs to maintain its competitive edge in the beauty industry. The students were particularly intrigued by the behind-the-scenes look at how La Biosthétique crafts its marketing campaigns to resonate with a global audience, ensuring brand consistency and customer engagement.
One of the highlights of the visit was the production tour, guided by Dr. Christian Ader, the COO of La Biosthétique. Dr. Ader led the students through the state-of-the-art production facilities, showcasing the meticulous processes involved in creating the company's renowned beauty products. From the selection of raw materials to the final packaging, every step was demonstrated with precision and passion.
The tour provided a close-up look at the innovation and quality control measures that ensure La Biosthétique products meet the highest standards. Students witnessed firsthand the integration of sustainability practices in the production process, reflecting the company's commitment to environmental responsibility. This practical exposure complemented their academic knowledge, offering a holistic view of product development and manufacturing excellence.
This immersive experience at La Biosthétique not only broadened the students' understanding of international management practices but also inspired them with real-world examples of successful marketing strategies in action. The insights gained from the visit reinforced the importance of integrating theoretical knowledge with practical applications, preparing the students for their future roles in the global business landscape.
A huge THANK YOU to Edwin Teiber, Leopold Jonas, and Dr. Christian Ader for their time and effort in making this visit a memorable and educational experience. The students left with renewed enthusiasm and a deeper appreciation for the intricacies of the beauty industry, ready to apply the lessons learned in their careers.
This visit to La Biosthétique was a testament to the value of industry engagement in business education, underscoring the university's commitment to providing its students with enriching experiences that bridge the gap between academia and the real world.

Fei Teng and Avik Chakraborty, Class of 2026