Guest lecture: Social media strategy at Hitschies
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Guest lecture: Social media strategy at Hitschies
When? Wednesday,January 14, 2026, 1:45 - 2:15 p.m.
Where? Room W1.3.01
Who? The speaker Hannah Dingel is Social Media Manager for the personal account of Philipp Hitschler, CEO of Hitschler International GmbH & Co.
In this guest lecture, Hannah Dingel will shed light on the company's social media strategy and show how the Hitschies brand has evolved since Philipp Hitschler took over eight years ago. The speaker will provide exclusive first-hand insights into an exciting case about brand development, social media trends and community building.
All interested Business School students are cordially invited to attend this presentation!
