Guest lecture: Media & Digital Marketing at Lidl International
News
Guest lecture: Media & Digital Marketing at Lidl International
When? Tuesday, January 20, 2026, 5:15 p.m.
Where? Room W1.5.03
Who? Speaker Lale Karadas is an alumna of the Bachelor's program Media Management and Advertising Psychology (graduation year 2021). Together with a colleague, she will present the Media & Digital Marketing department at Lidl International.
The guest lecture offers exciting first-hand insights into the working world of a global retail company. The main topics will include
- Deep Dive: Team Data Driven Marketing & Automation
- Deep Dive: Team Marketing Analytics
Participants will gain practical insights into how Lidl International uses data-driven processes, automation and analytical methods in marketing.
All interested students of the Business School are cordially invited to attend this presentation!
