Guest lecture: Media & Digital Marketing at Lidl International

All interested students of the Business School are cordially invited to attend the presentation “Media & Digital Marketing at Lidl International”.

When? Tuesday, June 9th, 2026, 5:15 p.m.

Where? Room W1.5.03

Who? Speaker Lale Karadas is an alumna of the Bachelor's program Media Management and Advertising Psychology (graduation year 2021) and Consultant of Marketing Analytics at Lidl International. Together with a colleague, she will present the Media & Digital Marketing department at Lidl International.

The guest lecture offers exciting first-hand insights into the working world of a global retail company. The main topics will include

• Deep Dive: Team Data Driven Marketing & Automation
• Deep Dive: Team Marketing Analytics

Participants will gain practical insights into how Lidl International uses data-driven processes, automation and analytical methods in marketing.