CampusKöpfe: New Interview Series Launched with WirtschaftsKRAFT

“Many people say that their privacy is very important to them and must be protected—but let’s be honest: how many privacy policies have you actually read from start to finish?”

Dr. Margarita Bidler teaches and conducts research on data-driven decision-making, digital consumer behavior, and how technologies can be designed responsibly. As co-director of the Institute for Consumer Research and Sustainable Consumption (vunk), she focuses in particular on the effects of digitalization and artificial intelligence on consumers.

In an interview with WirtschaftsKRAFT, she discusses the difference between academia and business, the handling of personal data, and her favorite spot on campus.