Prof. Dr. Andrea Wechsler

Prof. Dr.

Andrea Wechsler

Wirtschaftsprivatrecht

Contact

Room

V1.2.02

Colloquium

WiSe 2019/20: Anmeldung p. Mail erforderlich! Mo. 12.30h - 14.00h, Raum: V1.2.05

Phone

(07231) 28-6313

Mail

andrea.wechsler(at)hs-pforzheim(dot)de

Andrea Wechsler is both Vice President of Pforzheim University and Professor of Private Commercial Law at the Pforzheim University of Applied Science. She also works as a business mediator.

In her reserach she focuses on research and practical projects in international, Asian and European commercial law (especially business law, competition law, intellectual property rights, Chinese law), in international commercial arbitration, alternative dispute resolution and business mediation, in law and technology and in legal methodology. A special focus of her research is on legal aspects of innovation and start-up processes.

Her projects have grown out of previous work at Oxford University, Peking University, Columbia Law School, the European Court of Justice and McKinsey & Co. Some of her research is carried out in cooperation with the Hanken School of Economics and the European University Institute.

Andrea Wechsler conducts research on international, European and Germany private and commercial law. She concentrates on commercial legal protection, on copyright and media law, on antitrust and competition legislation and on business and contract law. She also focuses on alternative forms of conflict resolution (arbitration, economic mediation), on Asian law (especially Chinese law) and on legal methodology (especially economic analysis and the sociology of law).
Her current research includes: One project is a collaborative effort with the Hanken School of Economics funded by the Finnish Academy of Sciences. Andrea Wechsler investigates the influence of intellectual property law on corporate decisions in China, specifically examining automobile, pharmaceutical and software industries. The project is part of the larger program Legal Transplants for Innovation and Creativity: A Sino-Finnish Comparative Study on Governance of Intellectual Property
Rights (TranSIP), which examines the interdependence between intellectual property protection and social transformation in China.

A second project, “The Inner and Outer Limits of Patent Protection (PatLim)”, focuses on the design and limitations of patent law protection. Financed by the Finnish Research Council, the project investigates the interplay of law and technology with a special focus on the software industry. Wechsler studies the limits of antitrust regulations for intellectual property protection for software products. Participating in the project are the Hanken School of Economics, the IPR University
Center of the University of Helsinki, the University of Copenhagen, Oxford University, UC Berkeley, Cambridge University and the University of Bayreuth.
A third project is a comprehensive investigation of the transformation of law enforcement in Europe with a focus on antitrust law. The project is being carried out in cooperation with the European University Institute and is funded by the Dr. Theo and Friedl Schoeller Research Center for Business and Society, based in Nuremberg. Driven by transnational economic processes, legal policy and science work together to optimise antitrust norms in the field of tension between the efficiency-oriented regulation of innovation competition and the increasing importance of private norms. One neglected factor is the role, function and design of antitrust law enforcement in modern economic policy. Antitrust law enforcement constitutes the core of this project, as it is an essential determinant of antitrust law’s societal contribution to innovation competition and to fair and efficient competition regulation.


Business Law (Econimic Law?) ,  Mediation ,  Business Mediation ,  Chinese Law ,  Competition Law ,  Intellectual Property Law ,  Consumer Law

2013

Fakultätspreis der Ludwig-Maximilians-Universität für die Dissertation


Business Law

Journal article

WECHSLER, A. (2017). Rechtliche Herausforderungen des 3D-Drucks. Sprache und Literatur, 115-116, pp. 131-142.

WECHSLER, A. (2014). Die Vollstreckbarkeit der Mediationsvereinbarung. Die Wirtschaftsmediation (03 / 2004), pp. 48-51.

WECHSLER, A. (2013). Competition, reciprocity and harmonisation - EU-China cooperation on standards in the light of the Europe 2020 strategy and Europe s trade policy. Cleer Working Papers (06), pp. 97-124.

WECHSLER, A., & MACKENROTH, M.-O. (2011). Konferenzbericht: Innovation, Kreativität und Imaterialgüterrechtliche Fragestellungen, Ein Indisch-Europäischer Dialog. Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 8, 713-716.

WECHSLER, A. (2011). Intellectual Property Law in the P.R. China: A Powerful Economic Tool for Innovation and Development. China-EU law journal, 1, 3-54.

WECHSLER, A. (2009). Chinesisch-Deutsche Konferenz zum Geistigen Eigentum – Die Rechtsdurchsetzung im geistigen Eigentum: Ein chinesisch-deutscher Wissenschaftsdialog. Zeitschrift für Chinesisches Recht, 2, 220-235.

WECHSLER, A. (2009). Bundesrepublik Deutschland/Volksrepublik China – Chinesische Traditionsmarke Wangzhihe gewinnt Markenrechtsprozess gegen Import-Export Firma OKAI im OLG München. Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 7, 630.

WECHSLER, A. (2009). Vereinigtes Königreich – Entscheidung des House of Lords im Fall Generics (UK) Limited and others (Kläger) v H Lundbeck A/S (Beklagte). Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 4, 363-364.

WECHSLER, A. (2009). Japan – Verabschiedung einer Urheberrechtsreform zum besseren Schutz von urheberrechtlich geschützten Werken im Internet. Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 8-9, 786-787.

WECHSLER, A. (2009). Japanese, Chinese, and Indian Patent Information: Asia’s Rising Role in Technology Disclosure through the Patent System. Tsinghua China Law Review (TCLR), Volume 2, No. 1, pp. 101-158.

WECHSLER, A. (2009). Headnote – United Kingdom – Judgement of the House of Lords - Generics (UK) Limited and others (Appellants) v H Lundbeck A/S (Respondents). IIC - International Review of Industrial Property and Copyright Law, Volume 40, Issue 5, 603.

WECHSLER, A. (2009). Sino-German IP Conference – IP Enforcement: A Comparison of Chinese and German Experiences. IIC - International Review of Industrial Property and Copyright Law, Volume 40, No. 5, 839-852.

WECHSLER, A. (2009). Volksrepublik China – Verabschiedung der dritten chinesischen Patentrechtsreform durch den Nationalen Volkskongress. Gewerblicher Rechtsschutz und Urheberrecht (GRUR), 3, 275-276.


Chapter in Book

WECHSLER, A. (2018). Die Rolle der Rechtsdurchsetzung bei der Korrektur von Fehlstellungen im europäischen Immaterialgüterrecht. In Hilty, Reto M., Jaeger, Thomas (Eds.), Europäisches Immaterialgüterrecht (pp. 575-660). Springer.

WECHSLER, A. (2016). Vertragsschluss. In Rainer Gildeggen, Barbara Lorinser, Andreas Willburger u.a. (Eds.), Wirtschaftsprivatrecht - Kompaktwissen für Betriebswirte (pp. 39-57). De Gruyter/Oldenbourg Verlag.

WECHSLER, A., & MICKLITZ, H.-W. (2016). Introduction: The Transformation of Enforcement-European Economic Law in Global Perspective. In Micklitz/Wechsler (Ed.), The Transformation of Enforcement-European Economic Law in Global Perspective (pp. 3-14). Oxford: Hart Publishing, Oxford.

WECHSLER, A., & TRIPKOVIC, B. (2016). Conclusions: Enforcement in Europe as a Market of Jtrstice. In Micklitz/Wechsler (Ed.), The Transformation of Enforcement-European Economic Law in Global Perspective (pp. 377-404). Oxford: Hart Publishing, Oxford.

WECHSLER, A. (2015). Market-Specific Competition Policies to Curb Software Patents? An Investigation into the Complementarity of Competition Law and Patents in Europe. In Rosa Maria Ballardini, Marcus Norrgard, Niklas Bruun (Eds.), Transitions in European Patent Law, Influences of the Unitary Patent Package (pp. 253-268). Wolters Kluwer.

WECHSLER, A. (2013). WIPO’s Policy Priorities in a World of Global Legal Pluralism – Alternative Dispute Resolution for Generic Top-level Domains (gTLD) and the Protection of Audiovisual Performances. In Christoph Hermann und Jörg Philipp Terhechte (Ed.), European Yearbook of International Economic Law 2014 (pp. 409-424). Springer.

WECHSLER, A. (2012). Criminal Enforcement: An Economic Approach. In Christophe Geiger (Ed.), Criminal Enforcement of Intellectual Property – A Handbook of Contemporary Research. Edward Elgar.

WECHSLER, A. (2012). The Economics of Patent Enforcement and its Reception in Asia. In Christophe Geiger (Ed.), Criminal Enforcement of Intellectual Property – A Handbook of Contemporary Research. Edward Elgar.

WECHSLER, A. (2012). International Economic Institutions: WIPO and the Public-Private Web of Global Intellectual Property Governance. In Christoph Hermann und Jörg Philipp Terhechte (Ed.), European Yearbook of International Economic Law 2013. Springer.

WECHSLER, A. (2012). China’s WTO-Accession Revisited: Achievements and Challenges in Chinese Intellectual Property Law Reform. In Christoph Hermann und Jörg Philipp Terhechte (Ed.), European Yearbook of International Economic Law 2012. Springer.

WECHSLER, A. (2011). Spotlight on China: Piracy, Enforcement, and the Balance Dilemma in Intellectual Property Law. In Kur, Annette (Eds.), Intellectual Property Rights in a Fair World Trade System: Proposals for Reform of TRIPS. Edward Elga.


Publication in Collected Edition (encyclopedia...)

WECHSLER, A. (2014). Europäische Patentorganisation. Nomos, Baden-Baden, Germany.


Contribution to Series of Ext. Research Institute

WECHSLER, A., BROENNEKE, T., OEHLER, A., & FEZER, K.-H. (2018). Datensouveränität, -nutzung und Datenverwertung – Forderungen nach einem „update“ der Wirtschafts- und Rechtsordnung als Chance für eine selbstbestimmte Datennutzung; Stellungnahme Verbraucherkommission Baden-Württemberg.


Working Paper

WECHSLER, A., & MÜLLER-LANGER, F. (2009). Ökonomische und rechtliche Analyse der Immaterialgüterrechtsdurchsetzung – An Economic and Legal Analysis of the Enforcement of Intellectual Property Rights. Jahrbuch MPG.


Book Review

WECHSLER, A. (2014). Sven R. Seibert, More Economic Approach in der Europäischen Beihilfenaufsicht, Wien/Graz 2012, in: EStAL 2014.


Editor (Book, Proceeding)

WECHSLER, A., & MICKLITZ, H.-W. (2016). The Transformation of Enforcement European Economic Law in a Global Perspective. Oxford: Hart Publishing, Oxford.

BROENNEKE, T., BUCHMANN, F., EISENBERG, C., GILDEGGEN, R., HARRIEHAUSEN, S., JAUTZ, U., ... WILLBURGER, A. (2016). Wirtschaftsprivatrecht - Kompaktwissen für Betriebswirte. De Gruyter/Oldenbourg Verlag.


Associate Editor

since 2019

Reihenherausgeberschaft: Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V. VIEW bei NOMOS, Baden- Baden: herausgegeben von Brönneke, Tobias / Micklitz, Hans-W. / Rott, Peter / Wechsler, Andrea

Germany

2015

Obsoleszenz interdisziplinär. Vorzeitiger Verschleiß aus Sicht von Wissenschaft und Praxis (Nomos 2015); zusa. mit Tobias Brönneke

Nomos Germany


Expert Assessement/Evaluation

since 2018

Gutachterin im Förderprogramm „Junge Innovatoren“

Germany


Member of academic advisory council

since 2018

Wissenschaftlicher Beirat im Bundesverband Direktvertrieb Deutschland

Germany


Maintaining an active consulting practice (regular, not only on an informal basis)

since 2017

Mitglied der Verbraucherkommission Baden-Württemberg

Germany


Membership

since 2016

Mitglieder der Verbraucherkommission Baden-Württemberg

Germany


Member of the organizing committee of a professional event

2015

Alternative Streitschlichtung - quo vadis?

Hochschule Pforzheim Germany


Participation at a conference (kein Vortrag)

2015

2. Mediationskongress „Mediation – Unsere Antwort auf Konflikte, Beteiligung, Qualität, Recht“

Germany


Counselling of high school students/school visits/presentations

2015

Vertretung des Berufsbildes des HAW Professors und der Studienmöglichkeiten im Rahmen einer Informationsveranstaltung für Schüler am Goethe-Gymnasium Ludwigsburg

Goethe-Gymnasium Ludwigsburg Germany


Other administrative responsibility in academic service

since 2015

Internationalisierung: Betreuung von Hochschulkooperationen

Hochschule Pforzheim Germany

since 2014

PRME-Beauftragte

Hochschule Pforzheim Germany


Major activity in a professional group context (e.g. member of the examination board for tax advisors)

since 2013

Freelance work as a business mediator

Germany