Apply now Bachelor Study Program: Advertising 

An overview of the study program 

Duration of study

7 semesters (including one internship)

Internship

5th semester

Degree classification

Bachelor of Science Business Administration

Target group

everyone who is interested in advertising and is looking for a broad-based academic education

What do we have to offer you?

In a world in which products and services are becoming more and more alike, the client is more and more frequently influenced by marketing. Our students learn how to apply traditional and newer communications instruments and how to plan, coordinate and examine them in this broad-based study program.  This program is unique in its structure and is renowned for its methodic and practice-oriented education.

As it has become more and more important to offer internationally recognized courses Pforzheim University introduced the degree of Bachelor of Science Business Administration and Advertising in winter semester 2006/07.  Our attractive range of Master study programs give ambitious graduates the opportunity to gain further qualifications.

You will find all the important information about the advertising study program below.  Learn about the aims and objectives, course contents and career opportunities.  You will be able to find out more by coming along in person to the University open day.

If you decide to apply for our advertising study program, you will find information about applications and admissions here.

Head of Department

Program Director
Prof. Dr. Elke Theobald