Veranstaltung |  11 Nov 2021 | 14:00 Uhr | Online

Career in Data, Research & Insights

Once again this year, in cooperation with Pforzheim University, we want to show students from market research, marketing and other research-related disciplines the fascinating career opportunities in our industry. For the second time, the career conference is being held as an online event expanding the group of participating speakers and universities.

The event will showcase the value of market research for companies and the great opportunities available for career development in the sphere of data, research and insights.

We will show a blend of best practice cases and listen to the experience of researchers defining the path to the future with their daily work. The spectrum of presentations includes the application of state-of-the-art methods for generating insights, the benefits of market research from a business perspective, and the perspective of newcomers in our industry who inspire us with their first research journeys in our profession.

.Join us for some exiting presentations and a vivid discussion.


14:00 - 14:15 Welcome and Overview

Christa Wehner / Dirk Frank, Hochschule Pforzheim

14:15 – 14:30 ESOMAR and YES (Young ESOMAR Society) – a short introduction
Christoph Welter / Dirk Frank, ESOMAR Representatives Germany

14:30 – 15:00 Michele Gansle, VP Global Strategic Insights at McDonalds

Michelle will provide an insider view on the value and importance of research in a global business. Based on this, she will share her perspective on why research and insights is a great career path to pursue and what skills and competences you need in order to be successful in the industry.

15:00 – 15:30 Dr. Frank Buckler, Founder & CEO SUCCESS DRIVERS
Researchers are the guardians of truth

When an airplane crashes, it is a FACT. But it is not the TRUTH that it is dangerous to fly.  Decision-makers too quickly jump from facts to truth. Researchers ever-growing importance in our data-driven world is to guide companies away from misbelieving that Data means Knowledge and Facts means Truth. Frank will guide the audience thru interesting case studies that exemplify that it fundamentally matters how you analyze data. He is an evangelist of the idea that researchers' ultimate goal should be to gain causal insights.

15:30 – 16:00 Young Researcher Showcase

Shivani Choksi from IPSOS, this years ESOMAR YES award winner, will talk about Avatars and how they can be used in market research.

16:00 – 16:30 Closing Discussion and Q&A

In our closing discussion we will discuss student questions on a career in research and insights. Our speakers will join this session and share their experiences and opinions.


Please note that this event is open for students at German universities and colleges interested in market research topics.


We have decided to keep this year’s German ESOMAR Career Event 2021 in a digital format due to ongoing COVID-19 pandemia. We invite you to participate in an online conference and will send links to conferencing platform to registered participants.

Date and Time

11th of November, 14:00 to 16:30. 



Presentations and discussion will be either in English or German