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Aktuelle Veröffentlichungen

NADERER, G., & EBERHART (GEB. MOSER), A. K. Deciphering Sustainable Consumption: Understanding, Motives and Heuristic Cues in the Context of Personal Care Products. Poster - Pforzheim 2018

NADERER, G., & EBERHART (GEB. MOSER), A. K. (2017). Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues . Journal of Marketing Management, 33 (13-14), 1149-1169.

 

Vorträge auf Konferenzen/Fachtagungen

Moser, A. K., Naderer, G. (2016): Deciphering Sustainable Consumption: Understanding, Motives and Heuristic Cues in the Context of Personal Care Products. Conference Paper · August 2016 Conference: AMA Summer Educators' Conference, At Atlanta, GA.

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