New article in the vunk publication series: Information and participation through user ratings: Status Quo & Development Potentials
News
Stars, likes, doubts: how reliable are online reviews really?
Why are online reviews so important for many people, but often not reliable? The study "Infoteilhabe. Information and participation through user reviews"; No. V010 of the vunk publication series, also published by Pforzheim University as No. 188, sheds light on fake or bought reviews and unclear star systems and shows how reviews can be made more honest, understandable and helpful so that consumers can make better decisions.
