Service Marketing (M.A.) 

Why study for a Masters in Service Marketing? 

“…because there is a great demand for academically qualified personnel in service marketing.  This demand will increase dramatically over the next few years”.

Services are the future! More than two thirds of employees of production companies work in the service sector or in a field connected with the service sector. This trend is on the increase. This sector has become an important economic factor in industrial nations. Furthermore, rapid technological development has bolstered this growth trend. The internet, in particular, has offered a new platform for innovative services.

The worldwide demand for qualified specialists in service economics has risen year after year in rapid succession. It is even anticipated that Germany will have an above average increase in demand. Moreover in comparison to other countries throughout the world Germany has a much larger demand for staff in this sector.

Therefore MSM graduates have excellent employment opportunities.

Contact Information

Address
Tiefenbronner Str. 65
75175 Pforzheim
 
Room
W2.1.15
Telephone
(07231) 28-6511
Fax
(07231) 28-6666
E-Mail

Administration

Program Director
Prof. Dr. Konrad Zerr
Research Assistant
Alexandra Siegle