Service Marketing (M.A.) 

Fields of business activity for our graduates

The aim of the study program is to train qualified future managers specifically for the growing service industry.

Functions and Activities within companies:

• The main function is in the development and provision of services in the market (primary services, eg in the financial services field)
• Working within the production branch where increasingly there are services offered and marketed. These have now become principal services (secondary services eg hardware or software product service providers)

Graduates should be able to complete management tasks as well as operate within the scope of development and service marketing.

The requirements for admission to a doctorate program are also fulfilled. However, please note the specific requirements for each individual university.

Continuous adaptation on the employment market.

The continuous orientation towards the requirements of the employment market has been and will be provided for by means of direct feedback through external partners.  Especially managers from the financial, IT and telecommunications field are consulted about their requirements and asked for their expert opinion. Masters graduates of the university should be evaluated by internship partners by means of regular feedback interviews with regard to their results and quality of performance as well as through the “commissioned work” conducted in the Master study program. There is the most rigorous analysis conducted when allocating project and Master theses as well as the hiring demand for graduates of the Master program

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