Course Catalogue - Service Marketing (M.A.)

Semester 1
HRM5062	Personnel Management
MAR5051	Specific Aspects of Service Research
MKT5011	Service Management Basics
MKT5012	Service Society Economy
MKT5031	Service Marketing Strategies
MKT5041	Service Future Technologies (Internet, etc.)
MKT5064	Cross-Cultural Service Management

Semester 2
MAR5052	Communication and Advertising Research
MKT5032	Service Marketing Tools
MKT5042	Service Process Technologies (CRM, etc.)
MKT5065	Quality Management and Controlling
MKT5076	Internationales Vertriebs- und Distributionsmanagement
MKT5081	Project

Semester 3
THE6999	Master Thesis

MSM WPF
GMT5024	Corporate Strategy Games
MCO5051	Communication Management in Various Sectors and in International Business
MKT5071	Industrial Services
MKT5072	Financial Services Marketing
MKT5073	Health Services Marketing
MKT5074	Automotive Trade Marketing
MKT5075	Media Marketing
MKT5077	Anwendungsorientiertes Neuromarketing

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