Creative Communication & Brand Management (M.A.) 

Combining creativity and management!

Our “MCM” Masters graduates will be able to analyse management and design-oriented communications and brand assignments from a business point of view as well as conceive, coordinate and implement integrated solutions to problems.  They will acquire the relevant skills like how to integrate communications and brand instruments and learn how to build up long-lasting relationships within an organization, thus guaranteeing good cooperation between all parties.  Our graduates are expected to undertake interdisciplinary and creative-oriented management tasks in modern organizations by combining together creativity and management.

Through the combination of marketing/communication and design aspects the study program provides the skills needed to analyse and solve complex problems in communication and brand management.  The study program prepares graduates for a career in the field of design, agency and brand management, by instructing them on how to competently and successfully deal with both business and creative matters.

Graduates have excellent career opportunities in the following fields due to the unique combination of creativity and management skills:

• Design Management
• PR Management
• Brand Management
• Account Management
• Product Management
• Communication Manager in advertising, design, communications and PR agencies as well as in industry in the field of marketing, brand management and public relations.

This special study program which combines business with design is only offered at Pforzheim University in Germany.

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