Course Catalogue 

 Semester 1
CDC2014 Aesthetics/Semiotics Theory of Design
CDC2051 Visioneering and Creative Strategies
DUB1012 Design and Management
GMT5111 Basics of Economics
KWS1011 General History of Design
MAR2011 Consumer Behavior (incl. Psychology of Advertising)
MCO2021 Marketing Communication / Advertising
MCO5011 Corporate Communication / Text lay-out in Advertising and Public Relation
MCO5012 Visual Design und Production
MCO5013 DTP - Desk Top Publishing
MKT1011 Marketing Planning & Strategies and Brand Management
MKT1012 Introduction Principles of Marketing
MKT2012 Information and Communication Technologies in Marketing
MKT6012 Elective: Entrepeneurial Marketing

 Semester 2
GMT5024 Corporate Strategy Games
MAR5052 Communication and Advertising Research
MAR5053 Methods of Brand Research
MCO5021 Sectoral and International Communication Management
MCO5061 Ethic / Aesthetic Aspects of Brand Communication
MCO5062 E-Commerce / Marketing and Communication Tools on electronic markets
MCO5063 Brand Theory and Management
MKT5052 Innovation and Acceptance of Service Research
SIC5022 Conflict Management
SIC5023 Rhetorics und Presentation Techniques

 Semester 3
MCO6071 Business and Agency Management
MCO6072 Interdisciplinary Project / Case Study Conception and Layout
MCO6073 Creativity and Acquisition Tools
THE6998 Master Thesis

 IB-Incomings

 Semester 1
GMT5111Basics of Economics
MAR2011Consumer Behavior (incl. Psychology of Advertising)
MCO2021Marketing Communication / Advertising
MKT1011Marketing Planning & Strategies and Brand Management
MKT1012Introduction Principles of Marketing
MKT2012Information and Communication Technologies in Marketing

 Semester 1 fuer BWLer
CDC2014Aesthetics/Semiotics Theory of Design
CDC2051Visioneering and Creative Strategies
DUB1012Design and Management
KWS1011General History of Design
MCO5011Corporate Communication / Text lay-out in Advertising and Public Relation
MCO5012Visual Design und Production
MCO5013DTP - Desk Top Publishing

 Semester 1 fuer Designer
GMT5111Basics of Economics
MAR2011Consumer Behavior (incl. Psychology of Advertising)
MCO2021Marketing Communication / Advertising
MKT1011Marketing Planning & Strategies and Brand Management
MKT1012Introduction Principles of Marketing
MKT2012Information and Communication Technologies in Marketing

 Semester 1 für Designer

 WPF_MCM_2010
GMT5012Strategic Management
GMT5013International Management
GMT5014Buchführung und Bilanzanalyse
HRM5062Personnel Management
LAW5031Legal Issues in Marketing
MKT5043International Marketing

Kontaktdaten

Adresse
Tiefenbronner Str. 65
D - 75175 Pforzheim
 
Raum
W2.1.15
Telefon
(07231) 28-6511
Fax
(07231) 28-6666
E-Mail
mcm@hs-pforzheim.de

Leitung

Studiendekan
Prof. Richard Linxweiler
Wissenschaftliche Mitarbeiterin
Alexandra Siegle
Sekretärin
Gudrun Hesselschwerdt

Downloadbereich