Market Research

Career

Our Market and Communication Research tutors maintain close contacts within the industry. This study program is not offered at any other University of Applied Sciences. Therefore, our market research graduates enjoy an excellent reputation in industry.

Most of our graduates begin their careers in one of the 250 or so market research institutes or in the market research departments of a larger firm or institution.

CEOs of research institutes esteem study program market research

A recent survey among 151 CEOs of german market research companies, done by Planung & Analyse, a professional journal, and the website marktforschung.de about the general vocational training situation shows a very good reputation of the Pforzheim study program market research.

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“Career Profile – Market Research” (FTD Online 10.06.08)

The attitudes and opinions of people towards politics and industry are becoming increasingly more important – this is the field of activity for market research. The industry is attracting more and more new blood with the result that strategic consultancy at firms has become more exciting than ever before…”

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Market researchers from Pforzheim are interesting applicants!

Andre Wolff

Human Resources Consultant

GfK Group

Photo: Willmy C&C/Ritter

“GfK is especially interested in graduates from a few target business universities. Pforzheim University of Applied Sciences, the LMU Munich, Saarbrücken University and Münster University are among these”.

Uni-magazine 01/2007, page 48

*GfK plc is the largest German market research institute and number one worldwide. It employs 7,800 people in 70 countries. Its turnover in 2005 was 1.3 billion US dollars. The company aims to continue its growth and thus is striving to gain 3^rd place amongst the top market research firms within the next five years.

GfK- Company Profile (PDF)

“25 Jobs with a Future” (Focus 2/2004)

The professional prospects for future market and communication researchers are very promising. According to a leading prognosis institute, market research is one of the “25 jobs with future prospects in a branch that will offer these well-trained specialists a secure job and the best career opportunities during the next few years” (FOCUS 2/2004, pages 125-134)

“Become a Market Researcher in Pforzheim” (Article in the FAZ of 03.12.05)

…”Become a market researcher in Pforzheim”, says Christa Wehner and laughs. She is the head of the Market and Communication Research study program at Pforzheim University. Two thirds of the program comprises of business administration studies. About 30% of the course consists of specialist market research modules.

The study program is practice-oriented and the students work with up-to-date data records: “Data which is a year old is acceptable for simulations and practice”. Furthermore, there is an internship towards the end of the study program: “Thus our students are immediately able to enter the business world”…

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The Area of Market Research is Growing

The number of employees has grown from 4,000 in 1986 to over 12,700 in 2005. The turnover has multiplied fivefold in the last 20 years (from 351 million Euros to 1.75 billion Euros)

Source: http://www.adm-ev.de/