Market Research 

Strategic marketing requires the psychological understanding of the consumers.  Products, services or advertising campaigns can only be successful if they meet the consumers’ needs.  Our study program is unique in Germany and its success can be attributed to its methodical and practical approach.

Why choose Market and Communication Research? 

• a sound academic education
• practice-oriented consolidation in the field of market and communication research
• a University with an exceptional reputation
• very good employment opportunities for our graduates at market research institutes
• professors with excellent connections to reputable companies
• opportunity to study abroad at an accredited partner university
• improvement of your foreign language skills through English language lectures
• opportunity to gain further qualifications through our Master study program

Our Target Group

If you are curious and communicative, enjoy approaching questions and problems analytically and critically and wish to communicate your solutions convincingly, then the study program market and communication research is the course for you.

Job Opportunities

Most of our graduates start their professional careers as assistants, project leaders or junior consultants in market research institutes or in research departments of brand manufacturers, agencies, publishers or broadcasting companies.

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