Business Administration / International Marketing 

The study program International Marketing is a very compact, academic education specializing in the field of international marketing.  More and more companies are looking for graduates who have specialized in marketing – in the USA alone 33% of all vacancies are within the field of marketing.  Furthermore international relations are a key factor to the success of a company. 

The program imparts necessary business knowledge helping the students to fulfill international management tasks especially in the sectors of product management, brand management, market research, advertising, distribution, public relations, key account management, category management and management consulting.  Graduates will have the opportunity in the long term to take up management positions in international industrial and service companies. 

Furthermore, graduates with the theoretical knowledge from their double degrees will have the opportunity to take one of our consecutive master study programs or an ‘executive’ master study program.

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