International Marketing

Application and Entry Requirements

Admissions

Students can enroll in the Bachelor International Marketing study program once a year. Lectures start at the beginning of October for the winter semester. Entry requirements are as follows: “Abitur” (High School Diploma), “Fachhochschulreife” or “Fachgebundene Hochschulreife” (diploma to gain entry to a university of applied sciences) and also successful completion of the “Studierfähigkeitstest” (university entry test). Good English language skills are essential.

Selection Process

New rules for the university selection process were established and have been applied since the winter semester of 2003/04. Each individual university can determine their own selection criteria for student admissions.

Admissions for hardship cases, foreign students and second degree students are standard. The rest of the places are allocated as follows:
- 10% after a qualifying period
- 90% according to the university admissions procedure

Universities of Applied Sciences can determine how they wish to select potential students. At Pforzheim University the following criteria is used for the selection process (with the exception of the International Business study program):
1. Grade point average of the candidate’s High School Diploma – 70%
2. Results of the university entry test – 30%

The result of these two grades will be combined

The grade point average required for admission depends on the number of applications received. This grade point average is about 1.8 (on a scale of 1 = excellent, 2 = good, 3 = satisfactory, 4 = pass, 5 & 6 = fail) for the International Marketing study program.

University Entry Test for Business Studies

The test is carried out and marked by an institute appointed by the university. It comprisesfour sections: reading comprehension, linguistic ability, deductive reasoning and diagram analysis. Candidates will not be tested on course specific knowledge as the test is designed to examine their ability to grasp and interpret complex data.

The test takes place twice a year. Each candidate may only participate in the test once; a resit is not allowed.
The test dates are in May (registration deadline 15 April) and November (registration deadline 15 October).

The test is conducted in three locations: FH Heilbronn, Pforzheim University and FH Nürtingen

Registration fee: 50 Euros

Candidates who have missed the entry test deadlines may still send in their applications. They will be awarded the lowest possible mark for the entry test. However, candidates with a very good grade point average should still apply.

Can candidates apply for a study place without taking part in the university entry test?

It is possible to apply for a study place without taking the university entry test. However, candidates will be awarded the lowest possible mark for the test (70 points = 4.0). In order to improve their chances of being accepted, candidates are advised to register for and take the university entry test before submitting their applications.

Closing Date for Applications

Winter semester: 15 July
Summer semester: 15 January

Further information about applications, admissions and tuition fees can be found here.