Course Catalogue 

 Semester 1
AQM1011 Mathematics 1 (Analysis/Lin. Algebra)
AQM1012 Mathematics 2 (Mathematics of Finance)
BIS1011 Computers in Business - Foundations
BIS1012 Computers in Business - Applications Hands-on-Training
BIS1013 Computers in Business - E-Learning Based Foundations for Applications
ECO1011 Introduction and Microeconomics
GMT1011 Foundations of Accounting
GMT1012 Cost Accounting - Fundamentals
GMT1021 Managerial Processes, Functions and Decisions I
SIC1011 Social and methodical competence

 Semester 2
AQM1021 Descriptive Statistics
AQM1022 Methods of Quantitative Planning I
ECO1012 Macroeconomics
GMT1022 Managerial Processes, Functions and Decisions II
LAW1011 Business Law I (General Principles)
MAR1011 Introduction Market Research
MKT1011 Marketing Planning & Strategies and Brand Management
MKT1012 Introduction Principles of Marketing
TAX1011 Business Taxation

 Semester 3
AQM2011 Inferential Statistics
ECO2011 International Economics
GMT3011 Financial Accounting, Investments and Finance I
GMT3012 Financial Accounting, Investments and Finance II
LAW2011 Business Law II (Contracts and Torts)
LAW2012 Property Law and Law of Secured Transactions
MAR2011 Consumer Behavior (incl. Psychology of Advertising)
MKT4012 International Marketing
SIC2011 Intercultural competence

 Semester 4
LAN9001 Business Language 1
MAR2001 Market Research 1
MKT2001 Advertising 1
MKT2002 Marketing Instruments 1: Sales Management
MKT2003 Marketing Instruments 2: Price Analysis
MKT2004 Service Marketing
MKT2005 Market Research Project
MKT2006 Forecasting for Decision Making 1

 Semester 5
LAN9002 Business Language 2
MAR3001 Market Research 2
MAR3002 Multivariate Analysis
MKT3001 Advertising 2
MKT3002 Marketing Instruments 3: Sales Process
MKT3003 Industrial Marketing
MKT3004 Elective Marketing 
MKT3005 Forecasting for Decision Making 2

 Semester 6
INS3031 Internship 

 Semester 7
ESR4011 Elective: Economic and Social History I
ESR4012 Elective: Economic and Social History II
ESR4013 Elective: European Integration I
ESR4014 Elective: European Integration II
ESR4015 Elective: Business Ethics
ESR4016 Elective: Ethics, Business and Society
ESR4017 Elective: Enviromental Management I
ESR4018 Elective: Enviromental Management II
GMT3013 Strategic Management
GMT3014 Management Seminar

Head of Department

Program Director
Prof. Dr. Nadine Walter
Secretary
Gudrun Hesselschwerdt
Research Assistant
Verena Eisemann

Contact Information

Address
Tiefenbronner Str. 65
D - 75175 Pforzheim
 
Room
W2.4.33
Telephone
+49 (0)7231 28-6075
Fax
+49 (0)7231 28-6070
E-Mail
Gudrun Hesselschwerdt

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