Bachelor Study Program: Advertising

Course Contents

The degree program consists of general studies and course specific modules. After completing the business basics, students consolidate their studies through learning about how to develop marketing and communication concepts. This also includes integrated planning, the deployment and control of traditional and new instruments of communications policy as well as other marketing instruments (product, price, distribution policy). Besides a very specialized training, students will also be introduced to subjects such as market research, competition law, production and design of advertising media and learn more about creative partner disciplines such as text design, photographic design, desktop publishing and film/radio/TV.

Course specific modules:

instruments of communications policy, for example classical advertising, direct advertising, sales promotion, public relations, sponsoring and event marketing
new media especially online media and e commerce
marketing management and political marketing instruments
advertising psychology
market research
competition law
basics in design and production of advertising media (print, radio and film)
advertising texts, advertising photography or desktop publishing
projects with clients from the industry
internship in renowned agencies and companies

It is essential to provide our advertising students with a strong practice-orientation to their studies. They are given a wide variety of practical opportunities. We employ managing directors from renowned advertising agencies to give lectures on practice relevant issues and current topics. As well as gaining more academic knowledge imparted through lectures, our students are encouraged to extend their knowledge through the many practice oriented tasks. These are carried out through real projects for business companies, case studies, excursions to advertising companies and agencies as well as the invitation of renowned practitioners as consultants for an interchange of ideas. Furthermore internships are an integral part of the course and give our students a direct insight into their future careers.

Work experience can also be gained by taking part in our student advertising agency: werbeliebe e.V. (www.werbeliebe.de).

Our students also have the opportunity to spend a semester abroad at one of our many partner universities in order to broaden their horizons.

We provide our students with technical facilities like computer, photo and video studios as well as many PC/MAC computers and a media test laboratory. These facilities are used to gain more knowledge and also to work on practical applications.

The first half of the study program of general studies will cover the following modules: