Bachelor Study Program: Advertising 

Career Entry

Most of our graduates start their professional career either as consultants or strategic planners in an advertising agency or as brand or product managers in the industrial sector or in the service industry.  After the successful completion of their studies, our graduates may also find attractive positions in the media or start their own agency. 

Development of the job market

For the fourth year running the Central Association for German Advertising (ZAW) is expecting a growth in the industry and a double figure increase in job opportunities.  Furthermore, the excellent reputation of our study program and good connections with the advertising and brand industry make it easier for our students to start their career successfully and get into leading positions.
Pforzheim University is considered by agency and human resources managers to be one of the best institutions which prepares students for careers in the communications industry according to a survey carried out by the GWA (association of communications agencies).

Head of Department

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