Course Catalogue 

 Semester 1
AQM1011 Mathematics 1 (Analysis/Lin. Algebra)
AQM1012 Mathematics 2 (Mathematics of Finance)
BIS1011 Computers in Business - Foundations
BIS1012 Computers in Business - Applications Hands-on-Training
BIS1013 Computers in Business - E-Learning Based Foundations for Applications
ECO1011 Introduction and Microeconomics
GMT1011 Foundations of Accounting
GMT1012 Cost Accounting - Fundamentals
GMT1021 Managerial Processes, Functions and Decisions I
SIC1011 Social and methodical competence

 Semester 2
AQM1021 Descriptive Statistics
AQM1022 Methods of Quantitative Planning I
ECO1012 Macroeconomics
GMT1022 Managerial Processes, Functions and Decisions II
LAW1011 Business Law I (General Principles)
MAR1011 Introduction Market Research
MKT1011 Marketing Planning & Strategies and Brand Management
MKT1012 Introduction Principles of Marketing
TAX1011 Business Taxation

 Semester 3
AQM2011 Inferential Statistics
AQM2012 Methods of Quantitative Planning II
ECO2011 International Economics
GMT3011 Financial Accounting, Investments and Finance I
LAW2011 Business Law II (Contracts and Torts)
LAW2012 Property Law and Law of Secured Transactions
MAR2011 Consumer Behavior (incl. Psychology of Advertising)
MCO2011 Introduction Marketing Communication
MCO2012 Case Studies Marketing
SIC2011 Intercultural competence

 Semester 4
ECO2012 Seminar in Economic Policy
GMT3012 Financial Accounting, Investments and Finance II
GMT3013 Strategic Management
LAW2022 Intellectual Property Law
MAR2012 Advertising Research
MCO2021 Marketing Communication / Advertising
MCO2031 Special Topics in Integrated Communication
MKT2012 Information and Communication Technologies in Marketing

 Semester 5
GMT3025 Management Simulation
INS3021 Internship
INS3022 Accompanying course of the internship

 Semester 6
AQM3011 Basics of computer-aided analysis of data
ESR4011 Elective: Economic and Social History I
ESR4013 Elective: European Integration I
ESR4015 Elective: Business Ethics
ESR4017 Elective: Enviromental Management I
ESR4021 Elective: Sustainable Development I
ESR4021 Elective: Sustainable Development I
GMT3021 Management of the Industrial Enterprise
GMT3022 Management of the Retail Enterprise
GMT3023 Bank Management
GMT3024 International Trade Operations
GMT3026 Automotive Management
GMT3026 Automotive Management
MAR3011 Data Analysis & Reporting II
MAR4012 Elective: Advanced Market Research Methods
MCO3011 Seminar
MCO4011 Public Relations
MCO4021 Print Production
MCO4023 Elective: Desktop Publishing (DTP)
MCO4024 Elective: Text
MCO4025 Elective: Photography
MCO4026 Electiv: Digital Media
MCO4502 Elective: Sales Promotion / Event Marketing
MCO4504 Elective: Kinder-und Jugendmarketing
MKT3012 Credit Transfer for Elective Marketing/Advertising
MKT4012 International Marketing

 Semester 7
COL4999 Scientific Colloquium
ESR4012 Elective: Economic and Social History II
ESR4014 Elective: European Integration II
ESR4016 Elective: Ethics, Business and Society
ESR4018 Elective: Enviromental Management II
ESR4022 Elective: Sustainable Development II
GMT3014 Management Seminar
MCO4012 Direct marketing/CRM
MCO4022 Film & Video Production
ORA4999 Oral Examination
THE4999 Thesis

Head of Department

Program Director
Prof. Dr. Elke Theobald
Research Assistant
Katrin Hassenstein
Secretary
Gudrun Hesselschwerdt

Contact Information

Address
Tiefenbronner Str. 65
D - 75175 Pforzheim
 
Room
W2.4.33
Telephone
+49 (0)7231 28-6075
Fax
+49 (0)7231 28-6070
E-Mail
Gudrun Hesselschwerdt