Creative Communication & Brand Management (M.A.)
Why choose the Master MCM ?
The Vision
In an information society in which media compete for the customer’s attention and information overload is continuously increasing, it has become more and more difficult for companies and other organizations to be ‘heard’ in the middle of this information jungle. In this situation the communication system has become the central substructure in our society – a lot more than in the past. There is no election battle without media hype, no culture without TV, no sales without advertising, no trust without public relations. The way communication and brands are managed has become a decisive factor of success. The demand for communication management skills and skilled employees is growing in all fields of communication and brand management.
The Master Degree Program in Creative Communication & Brand Management has been conceived against this background. Through the combination of marketing communication and design the program provides all skills needed in the field of communication and brand management and prepares students excellently for the challenges of the future. Its main focus is on managerial functions.
The study program is unique amongst German universities. The concept is based on a meticulous analysis of special operational areas. It was discovered that there is a growing demand for expertise within the fields of business communication, brand and design management in specialist agencies and also big industrial companies.
Our Aim
The aim of the program (language of instruction is German) is to offer both designers and business people a sound academic education with a focus on research which is also practice-oriented and interdisciplinary in its approach. Moreover, students are provided with a broad-based program covering all the relevant basics and specialist knowledge.
Graduates will be able to work in managerial positions in communication departments of companies as well as in the communication field (as communication managers) with the interdisciplinary knowledge they have acquired, eg consumer and communication research focusing on design and creation as well as business knowledge of brand and communication management.
The skills required will be taught during the study program.