Creative Communication & Brand Management (M.A.)
Program Goals and Learning Objectives
The process of studying and teaching aims at achieving the defined program goals mentioned below. Furthermore, learning results are defined and used in operationalized form for periodic control of the goal achievements. According to a systematic plan the learning outcomes are assessed with rubrics and the results are analyzed and discussed by the faculty members and the academic committee.
The objective of this process is the systematic identification of potential for improvements. Specific measures will be derived from that with the goal to optimize the learning process and progress of students.
The following table gives an overview of the program goals and learning outcomes of the study program.
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PG
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Goal at degree program level
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LO
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Learning Objective/Outcome
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1.
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Students are able to think critically and creatively. They have analytical and transfer skills for solving complex and new problems in companies in the context of communication, brands and design. Critical, analytical and creative thinking, problem solving and transfer skills
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1.1
1.2
1.3
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Students are able to analyze complex situations of interdisciplinary problems.
Students are able to develop creative solutions for an interdisciplinary problem and to evaluate them critically.
Students are able to adequately implement the solutions in practice.
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2.
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Students are able to solve complex communication, brand and design problems and to express their ideas in oral and written form clearly and convincingly.
Communication skills
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2.1
2.2
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Students are able to convincingly present their well-founded recommendations for concrete decisive situations in an interdisciplinary project.
Students are able to present in written form their recommendations in a well-founded and convincing way for concrete decisive situations in an interdisciplinary project.
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3.
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Students are able to work effectively in groups. They show leadership skills.
Teamwork and leadership skills
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3.1
3.2
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Students show in specific working situations their teamwork skills.
Students show in specific working situations their leadership skills.
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4.
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Students are able to evaluate and use the potential of IT systems in the area of design, marketing and brand management.
Use of IT
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4.
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Students show basic IT competence in brand and marketing-related applications.
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5.
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Students are able to use professional knowledge and to coordinate management techniques and methods as well as implement them. Professional knowledge and management techniques
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5.1
5.2
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Students show their professional knowledge in projects and practical work projects.
Students show their management technique competence in practical work projects, especially in the creation of concepts (analysis, evaluation, survey, decision, argumentation, presentation and forecasting techniques).
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