BW/Marketing  

Course content  


The degree program consists of general studies and course specific modules.  Students will spend approximately 50% of their degree on these general courses.  The rest of the time will be taken up with course specific modules.

General Studies:

- General Business Administration
- Company Taxation
- Business Information Systems
- Mathematics, Statistics and Operations Research
- Economics
- Law
- Intercultural Competence
- Ethics and Corporate and Social Responsibility

Course specific modules:

- Marketing management (marketing planning, organization and control)
- Marketing instruments (product, price, distribution and communications policy)
- Market research, sales forecasts and planning methods
- Consumer psychology
- Modern communications technology in marketing
- International marketing
- Negotiation and presentation techniques
- Case studies based on practice
- Project work with companies

 

Akkreditierungen

  

Contact Information

Address
Tiefenbronner Str. 65
D - 75175 Pforzheim
 
Room
W2.4.33
Telephone
+49 (0)7231 28-6075
Fax
+49 (0)7231 28-6190
E-Mail

Head of Department

Research Assistant
Emma Schlosser