Business Administration / International Marketing 

 Semester 1
IBU2031 Introduction to International Business
LAN1021 Business German I
LAN1121 Business German Preparation Course I
LAW2026 Introduction to International Business Law
MAR2011 Consumer Behavior (incl. Psychology of Advertising)
MAR2032 Data Analysis & Reporting I
MCO2011 Introduction Marketing Communication
MKT2011 Advanced Market Research
MKT2021 Product and Price Management
SIC2011 Intercultural competence

 Semester 2
LAN1022 Business German II
MAR3011 Data Analysis & Reporting II
MCO2031 Special Topics in Integrated Communication
MKT2022 Distribution and Sales Management
MKT3011 Marketing Controlling
MKT3021 Resarch Project
MKT4011 Sectoral Marketing
MKT4012 International Marketing

 Semester 3
INS1190 Internship

Leitung

Studiendekanin
Prof. Dr. Nadine Walter
Stellv. Dekan
Prof. Dr. Thomas Cleff
Sekretärin
Gudrun Hesselschwerdt

Kontaktdaten

Kontaktdaten
Adresse
Tiefenbronner Str. 65
D - 75175 Pforzheim
 
Raum
W2.4.33
Telefon
(07231) 28-6075
Fax
(07231) 28-6070
E-Mail
Gudrun Hesselschwerdt

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